6.根據(jù)示意圖，判斷屬于哪一種營(yíng)銷方式?(      )

A.無差異性營(yíng)銷                                          B.差異性營(yíng)銷

C.集中化營(yíng)銷                                              D.混合營(yíng)銷

7.當(dāng)市場(chǎng)逐漸成熟，行業(yè)未來有發(fā)展前途時(shí)，可以采取哪種營(yíng)銷戰(zhàn)略方式進(jìn)入市場(chǎng)?(      )

A.強(qiáng)化營(yíng)銷                                                 B.一體化營(yíng)銷

C.多元化營(yíng)銷                                              D.集中化營(yíng)銷

8.下列哪種戰(zhàn)略是制定生產(chǎn)戰(zhàn)略的起點(diǎn)?(      )

A.生產(chǎn)能力戰(zhàn)略                                          B.生產(chǎn)質(zhì)量戰(zhàn)略

C.生產(chǎn)控制戰(zhàn)略                                          D.采購(gòu)戰(zhàn)略

9.下列哪種控制屬于作業(yè)控制?(      )

A.銷售規(guī)�？刂�                                          B.反饋型控制

C.避免型控制                                              D.跟蹤控制

10.戰(zhàn)略控制過程的第一步是下列四項(xiàng)中的哪一項(xiàng)?(      )

A.評(píng)價(jià)環(huán)境變化                                          B.確定評(píng)價(jià)指標(biāo)

C.評(píng)價(jià)實(shí)際效果                                          D.戰(zhàn)略調(diào)整