三、簡答題

　　1、

　　【正確答案】 戰(zhàn)略變革的動因包括：外部環(huán)境的變化;技術(shù)和工作方法方面的變化;產(chǎn)品和服務(wù)方面的變化;管理及工作關(guān)系的變化;組織結(jié)構(gòu)和規(guī)模的變化;并購后。(1分)

　　【正確答案】 由于A公司進(jìn)入中國市場的前三年就先后虧損6000萬元，此時已經(jīng)存在有形的可感覺到的危機(jī)，所以屬于反應(yīng)性變革。(1分)

　　提前性變革是一種正確的變革時機(jī)選擇。在這種情況下，管理者能及時地預(yù)測到未來的危機(jī)，提前進(jìn)行必要的戰(zhàn)略變革。反應(yīng)性變革，是指企業(yè)已經(jīng)存在有形的可感覺到的危機(jī)，并且已經(jīng)為過遲變革付出了一定的代價。危機(jī)性變革是指企業(yè)已經(jīng)存在根本性的危機(jī)，再不進(jìn)行戰(zhàn)略變革，企業(yè)將面臨倒閉和破產(chǎn)。(2分)

　　【正確答案】 針對細(xì)分市場開發(fā)更有針對性的新產(chǎn)品，屬于產(chǎn)品和服務(wù)變革;(1分)改進(jìn)公司的銷售組織架構(gòu)，進(jìn)行人員的配置與整合，屬于結(jié)構(gòu)和體系變革。(1分)

　　[Answer]

　　(1)The motives of strategy change include: the change of external environment; the change of technology and working method; the change of product and service; the change of management and working relationship; the change of organization structure and size;changes arising from post-acquisition.

　　(2)Because the loss of first three years since A Company entering into Chinese market is 60 million Yuan, tangible and sensible crisis has been formed, so it belongs to reactive change.

　　Predictive change is a correct opportunity selection of change. In this situation, the management could forecast future crisis timely and carry out necessary strategy change in advance. Reactive change refers to that the enterprise has tangible & sensible crisis and has paid the price for delayed change. Critical change refers to that the enterprise has fundamental crisis, if it does not carry out strategy change, the enterprise will face collapse and bankruptcy.

　　(3)Developing targeted new products as to segment market belongs to change of product and service; improving selling organization framework of the company and allocating and integrating employees belong to change of structure and system.