6．公共關(guān)系意識(shí)首先是（　　�。�

A．領(lǐng)導(dǎo)意識(shí)                                                   B．公眾意識(shí)

C．信譽(yù)意識(shí)                                                   D．情感意識(shí)

7．下列廣告標(biāo)題在表現(xiàn)手法上屬于祈使式的是（　　�。�

A．請(qǐng)大家告訴大家                                         B．中意冰箱，人人中意

C．東方航空公司的服務(wù)極富人情味                D．不怕不識(shí)貨，就怕貨比貨

8．“海鷗表贊助第十一屆亞運(yùn)會(huì)”屬于（　　�。�

A．信譽(yù)廣告                                                   B．商標(biāo)廣告

C．公益廣告                                                   D．觀念廣告

9．對(duì)組織生產(chǎn)經(jīng)營(yíng)活動(dòng)產(chǎn)生影響的各種自然條件、社會(huì)條件及其相關(guān)因素的總稱為（　　�。�

A．經(jīng)營(yíng)環(huán)境                                                   B．社會(huì)環(huán)境

C．環(huán)保環(huán)境                                                   D．競(jìng)爭(zhēng)環(huán)境

10．短期計(jì)劃也稱為（　　　）

A．戰(zhàn)略計(jì)劃                                                   B．個(gè)案計(jì)劃

C．專(zhuān)題計(jì)劃                                                   D．戰(zhàn)術(shù)計(jì)劃

11．公關(guān)消息必須具備新聞報(bào)道的五個(gè)要素，即所謂（　　�。�

A．“五U”                                                      B．“五V”

C．“五W”                                                     D．“五X(qián)”

12．下列文種屬于平行文的是（　　�。�

A．決定                                                          B．函

C．請(qǐng)示                                                          D．報(bào)告

13．“據(jù)此、茲、為此”屬于（　　�。�

A．引敘語(yǔ)                                                       B．轉(zhuǎn)接語(yǔ)

C．征詢語(yǔ)                                                       D．經(jīng)辦語(yǔ)

14．正文的補(bǔ)充、說(shuō)明或參考稱為（　　�。�

A．附件                                                          B．附注

C．附屬                                                          D．附頁(yè)

15．下級(jí)答復(fù)上級(jí)詢問(wèn)時(shí)使用的文種是（　　�。�

A．報(bào)告                                                          B．請(qǐng)示

C．公告                                                          D．簡(jiǎn)報(bào)