C. What is important when…?

　　Preparing for a product launch 產(chǎn)品要投放市場時，要注意哪些要點?

　　l People involved 有關人員

　　l Costs 成本

　　When a company is preparing for a product launch, the marketing team plays a very important role. Marketing staff must do all kinds fo preparations: choosing and booking venue for the launch, writing press information, organizing photographer for the launch, deciding on the promotional material, selecting appropriate media, and giving presentations on all aspects of the product, etc. the marketing team is crucial for the success of the product launch.

　　It is also important to consider costs of the launch program. The costs to be incurred by the preparations of the product launch should be within the company’s budget. Marketers should be aware of the amount of money available for the launch program and make preparations accordingly.

　　In addition, it is important to set the launch schedule for the program, therefore, marketing staff will have specific objectives for different stages of preparations and the person in charge of the launch program will check whether these objectives are achieved or not.

　　公司準備產(chǎn)品投放市場時，市場團隊起著非常重要的作用。市場銷售人員必須做各種準備：選擇和預定發(fā)布會地點，撰寫新聞資料，為發(fā)布會組織攝影師，決定宣傳的資料，選擇合適的媒體，并介紹該產(chǎn)品的所有方面等等。這個市場團隊對產(chǎn)品發(fā)布的成功與否至關重要。

　　發(fā)布計劃的成本也是需要考慮的重要因素。產(chǎn)品發(fā)布的籌備費用應當包含在公司的財政預算中。市場銷售人員也應該了解可用的資金數(shù)額并作出相應的準備。

　　此外，為計劃制定行程很重要，因此，市場銷售人員將為不同的準備階段制定一個特定的目標，而且負責發(fā)布計劃的人員將檢查這些目標是否切實可行。

　　PART THREE: DISCUSSION

　　Relocation

　　The company you work for is considering re-locating to larger premises outside the city centre. You have been asked to make recommendations concerning this possibility. Discuss the situation together, and decide:

　　l what advantages there could be in re-locating

　　l what difficulties the re-locatiton might cause

　　遷址

　　你們工作的公司正在考慮是否把公司搬遷到離開市中心的更大的場所去。請你們對遷址可行性提出建議。討論并決定：

　　l 遷址有哪些好處

　　l 遷址將引起哪些麻煩

　　A: I think it is a wise decision to relocate our company to larger premises outside the city centre, because it can save us a lot of costs. You see, the rent of land in the city centre keeps increasing.

　　B: You are right. The rent of premises in the outskirts of the city is comparatively low, so that we can rent larger premises.

　　A: So the working environment is better—offices are more spacious and the air is fresher.

　　B: We can also have enough space for recreational facilities, which we couldn’t afford when our company was located in the city centre.

　　A: And I think the new location offers flexibility and room for our company’s expansion.

　　B: In addition, the new location is closer to the railway station, which will be very convenient for us to transport out goods.

　　A: And it also avoids the problem of traffic jam of city centre, which may seriously affect the timely delivery of goods.

　　B: But the new location may also cause some difficulties. First of all, our employees may not like the new location, because it is much farther away where they live, so it may cause inconvenience for our employees, they may have to spend more time on the way to and from work.

　　A:The costs of relocating will also be high. We have to move so much equipment and the process of relocating is very complicated. It may take us several months to settle down in the new location, so it may affect the company profits in the first or two years.

　　B: So relocation would not be possible before we could find a good way to solve all these problems.

　　A: 我認為把公司遷址到遠離市中心更大的場所是個明智的選擇，因為這可以為我們節(jié)省許多成本。你知道，在市中心土地的租金不斷增加。

　　B:同意你的觀點。郊區(qū)的租金是比較低的，因此我們可以租到更大的場所。

　　A:因此工作環(huán)境將會更好---辦公室更寬敞，空氣更清新。

　　B:我們也可以有足夠的空間來擺放娛樂設施，這是我們在市中心負擔不起的。

　　A:而且我認為新的場址為公司的擴建提供了靈活性的空間。

　　B：此外，新場址離地鐵站也很近，對我們來說運送貨物非常方便。

　　A:而且這也避免了像市中心嚴重影響及時送貨的交通阻塞的問題。

　　B:但是新嘗試也引起一些困難。首先，我們的員工可能不喜歡新場址，因為會離他們住的地方很遠，因此會為員工帶來不便，他們可能花費更多的時間在上班的路上。

　　A: 遷址的成本也會很高。我們必須搬運如此多的設備而且搬運的過程非常復雜。這將花費我們數(shù)月的時間來在新廠址安定下來，因此這將影響公司一到兩年的利潤。

　　B:因此重新遷址在我們找到解決問題的好方法之前是不能實現(xiàn)的。

　　(1) Have you worked in different locations?

　　你在不同的地方工作過嗎?

　　Yes, I have worked in many different places.

　　(2) Where would you most like to work?

　　你最想到什么地方工作?

　　I’d most like to work in a place with beautiful scenery and fresh air and the climate is neither too cold nor too hot.

　　(3) What disadvantages are there to city centre locations?

　　公司設在城市中心有什么弊端?

　　City centre locations are crowded, the costs of land are high, and there are traffic jams.

　　(4) What effects does technology have on the design of premises nowadays?

　　當今科技對公司經(jīng)營場址的設計有什么影響?

　　The design of premises is more scientific, the temperature of premises becomes adjustable, buildings can be very high to save the costs of land, and more human needs are taken into account.

　　(5)Do you think globalization is changing the way companies do business?

　　你認為商務全球化正在改變公司經(jīng)營商務的方式嗎?

　　Yes, because companies have to make contact with customers worldwide, many companies set up their own websites on the Internet and do business online.