PART ONE: INTERVIEW

　　(1) What kind of job would you most like to have?

　　你最想從事什么樣的工作?

　　The lind of job that allows flexible work time and involves challenge. I’m the type of person who works to live. Flexible work hours allow me to balance my life and work. And a job without challenge will be tedious. I can’t stand it.

　　(2) What are the main products made in your home town?

　　你的家鄉(xiāng)主要生產(chǎn)什么產(chǎn)品?

　　They are electronic products and sports wear.

　　(3) How important do you think suitable packaging is for products?

　　合適的包裝對于產(chǎn)品有多重要?

　　Suitable packaging can easily catch customers’ eyes out of a wide variey of products on supermarket shelves, and persuade customers to make their mind to buy a product.

　　(4) What attracts you to buy particular products?

　　什么會吸引你去買某一特定產(chǎn)品?

　　I’m usually attracted by prices of the products.

　　(5) What type of business in general do you think will be most successful in the future?

　　你認為什么產(chǎn)業(yè)在將來最有前景?

　　They are high-tech business, banks and insurance companies.

　　PART TWO: MINI-PRESENTATION

　　Task Sheet One

　　A. What is important when…?

　　Advertising a product or service 給產(chǎn)品或服務(wù)做廣告時，應(yīng)注意哪些要點?

　　l Appropriate media 恰當?shù)拿襟w

　　l Competition 競爭

　　l

　　When advertiseing a product or service, it is important to select appropriate media. There are broadcast meida such as television, radio and there are printing media such as newspapers, magazines and direct mails. When selecting appropriate media, the company should consider the range of audiences each medium reaches and the costs of each medium and then choose one medium or media which can best accomplish the communication objectives of informing, persuading, and reminding potential customers of the product or service.

　　Competition is an important factor in deciding whether to advertise a product or service. When a company faces sharp competition, it may decide to advertise its products or services because advertising can improve brand awareness. Generally speaking, customers tend to buy products they have heard before or seen on television.

　　In addition, it is also important to decide what is the target market of the product or service. The advertisement the company uses should match the size, geographic distribution and demographic characteristics of the target market.

　　在給產(chǎn)品或服務(wù)做廣告的時候，選擇合適的媒體很重要。這里有例如電視、收音機等傳播媒體以及比如報紙、雜志和直郵等印刷媒體。選擇合適的媒體時，公司應(yīng)該考慮每個媒體所設(shè)計的觀眾的范圍以及每個媒體的成本，然后選擇一個能夠最好的實現(xiàn)通知、說服、提醒潛在客戶關(guān)于產(chǎn)品和服務(wù)的溝通目標。

　　競爭是決定是否為產(chǎn)品和服務(wù)做廣告的重要因素。當公司面臨激烈競爭，它可能因為廣告能改善品牌意識而決定為產(chǎn)品和服務(wù)做廣告。總體說來，客戶傾向于購買他們之前在電視上聽到或看到的產(chǎn)品。

　　此外，決定產(chǎn)品或服務(wù)的目標市場也很重要。公司所使用的廣告應(yīng)該與目標市場的大小、地理分區(qū)以及人口特征相符合。

　　B. What is important when…?

　　Preparing to attend a conference 出差開會前需做哪些準備?

　　l Information about the speakers 有關(guān)發(fā)言人的信息

　　l Planning the journey 計劃行程

　　When preparing to attend a conference, it is important to get the information about the speakers beforehand. It may help you to know better about the purpose and content of the conference by getting information about their areas of specialization and expertise as well as the topics they are going to talk about. In this way, you can make more of the conference. It can also give you the opportunity to network with some of them before, during, and after the event.

　　Careful planning of the journey is also important. A well-planned itinerary can help you manage your time in an efficient way. This may include deciding date of travel, choosing the right means of transport, advanced booking of accommodation for deals and discounts to reduce costs, etc.

　　Another important thing is to delegate essential tasks. This ensures that important work is not interrupted when you are away and things go on normally to avoid any delay.

　　在準備出差開會時，預(yù)先得到發(fā)言人的信息很重要。通過得到有關(guān)專業(yè)化領(lǐng)域信息和專業(yè)知識以及他們將討論的話題能有助于你更多了解到會議目的以及會議內(nèi)容。通過這種方法，你可以從會議中受益良多。它也可以給你機會與他們中的一些在會前、會中、會后進行社交。

　　仔細的計劃行程也很重要。關(guān)于行程良好的計劃能夠幫助你用有效的方法管理時間。這可能包括日程的決定、選擇,選擇合適的交通工具，為了得到優(yōu)惠及折扣提前預(yù)定住宿以降低成本，等等。

　　另一個重要方面是委派重要任務(wù)。這能確保當你離開時重要的工作不被打斷而且能正常進行以避免任何延誤。

　　B. What is important when…?

　　Setting targets 設(shè)立目標時需注意哪些要點?

　　l Staff morale 員工士氣

　　l Planning 規(guī)劃

　　When setting targets, it’s important to consider staff morale. An unsupported target is doomed to be a failure. The fulfillment and success of a target depends on all staff. Just as the Chinese saying goes,” The fire burns high when everybody adds wood to it”. Staff morale undoubtedly produces positive motivation.

　　Besides staff morale, planning should be taken into consideration too. Just as a powerful company develops from a small business, targets should be planned from the small one to the big one, from the easy to the tough, since many a little makes a mickle.

　　Furthermore targets should be set according to such realities of the company as financial state, current operation, technology level, talents availability, etc., since they determine whether a target is reasonable or not and are crucial to the feasibility and success of a target set.

　　在設(shè)立目標的時候，考慮員工的士氣很重要。不被支持的目標是注定要失敗的。一個目標的完成和成功依靠所有的員工。就像古語有云，“眾人拾柴火焰高”員工的士氣無疑起著積極激勵的作用。

　　除了員工士氣，也應(yīng)該考慮規(guī)劃。就如同一個小企業(yè)發(fā)展為勢力強大的公司，目標的規(guī)劃也應(yīng)該從小到大，由易到難，積少成多。

　　此外，目標應(yīng)該根據(jù)實際的財務(wù)狀況來設(shè)置，目前的業(yè)務(wù)、技術(shù)水準、可用的人才等等，因為他們決定了一個目標是否是可行的而且也對目標的可行性和成功性很重要。

　　Task Sheet Two

　　A. What is important when…?

　　Managing staff 管理員工需要注意哪些要點?

　　l Motivation 激勵

　　l Experience 經(jīng)驗

　　When managing staff, it’s important to consider motivation. Motivated employees are crucial to a company’s success, just like the importance of lube to the smooth operation of a machine. Figuring out how to motivate the staff can turn all employees into higher performers, thus contributing to the overy all growth of the company.

　　Besides motivation, experience plays an important role in managing staff. Experience will show you how to tailor your communication style to fit employees’ individual needs, how to keep staff motivated and productive, how to make employees feel valued and promising and so on.

　　In addition to motivation and experience, personal quality should not be neglected. As a successful manager, he/she needs to be honest and upright, fair and square, eloquent and powerful, amiable and considerate.

　　在管理員工的時候，考慮到激勵很重要。激勵員工對公司的成功至關(guān)重要，就像潤滑油對機器的順利操作很重要一樣。解決怎樣激勵員工可以讓所有的員工都更上一層樓，從而促進公司整體的成長。

　　出了激勵之外，經(jīng)驗在管理員工起著重要的作用。經(jīng)驗將展示你是怎樣根據(jù)不同的個人需求調(diào)整你的溝通風(fēng)格，怎樣保持員工積極性和生產(chǎn)力，怎樣使得員工覺得被重視和被看好等等。

　　出了激勵和經(jīng)驗之外，個人素質(zhì)也不能被忽視。作為一個成功的管理者，他/她需要是誠實和正直的，公平和公正的，口才流利能力非凡的，親切友好和體貼入微的。

　　B What is important when…?

　　Attracting investment 吸引投資時需考慮哪些要點?

　　l Strategic planning 戰(zhàn)略規(guī)劃

　　l Public relations 公共關(guān)系

　　Strategic planning is a must when attracting investment. By careful strategic planning, the company can have a clear idea if the investment is needed or not and how it can benefit the company. This can help decide the scale and structure of investment so as to achieve the maximum of benefits at the minimum of cost.

　　Public relations can have a great role to play in attracting investment. By putting the company’s business insights into more easily understandable terms and communicating positive and accurate information concerning preferential conditions, channels and good returns for the investment, public relations can promote the company image to capture investors’ interest.

　　Investment environment is also important. Whether infrastructure and management are good or not will attract or reject investment.

　　吸引投資時戰(zhàn)略規(guī)劃是必須的。通過仔細的戰(zhàn)略規(guī)劃，公司能夠有對是否需要投資以及投資怎樣有助于公司有一個清晰的思路。這有助于決定投資的規(guī)模和結(jié)構(gòu)以便于花費最少的成本實現(xiàn)最大的利益。

　　公共關(guān)系在吸引投資中起著重大的作用。通過把公司的業(yè)務(wù)洞察力放到更容易了解的項目和溝通中，關(guān)于優(yōu)惠條件、渠道和投資回報的積極和準確的信息，公共關(guān)系能夠促進公司形象，獲得投資者的利益。

　　投資環(huán)境也很重要�；�礎(chǔ)設(shè)施和管理是否良好將決定投資者的去留。

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