In the commercial world in the 1980s, business organizations often operate on a global basis.

　　20世紀(jì)80年代的商界，企業(yè)往往跨國(guó)經(jīng)營(yíng)。

　　Even in Great Britain, companies are no longer as insular as in the past.

　　即便在英國(guó)，公司和企業(yè)也不像在從前一樣與外界隔絕。

　　Many are subsidiaries of foreign giants;

　　其中有許多躋身外國(guó)大公司麾下，

　　for instance, Ford in Great Britain is a subsidiary of the American parent company.

　　例如，福特英國(guó)公司就是美國(guó)公司的下屬公司，

　　Others, which are solely British, now regard Europe as part of the home market since the time when Great Britain joined the European Common Market.

　　而其他的英國(guó)本土公司，也在英國(guó)加入歐洲共同市場(chǎng)以后，開始把歐洲視為國(guó)內(nèi)市場(chǎng)的一部分。

　　The tendency towards globalization in the business world means that there is a requirement for companies and their personnel to be outward looking and aware of market conditions in every continent.

　　企業(yè)日益全球化的趨勢(shì)，意味著公司及其員工必須目光向外，了解世界各地的市場(chǎng)狀況。

　　This presents managements with a communication challenge which is almost as big as the organizations themselves.

　　經(jīng)理層因此面臨對(duì)外交往方面的巨大挑戰(zhàn)，其難度不亞于治理企業(yè)自身。

　　The most effective way to provide that communication is to bring important personnel and clients together at one time and in one location.

　　提供這種交往最有效的方法是在同一時(shí)間、同一地點(diǎn)把高層管理人員與客戶集中在一起。

　　Besides providing managements with the opportunity to disseminate information formally, it also makes informal meeting between company personnel possible which can only be beneficial to the organization as a whole.

　　這么做不僅提供了在正式場(chǎng)合傳遞信息的機(jī)會(huì)，同時(shí)還使企業(yè)員工日常交往成為可能�？偟膩�(lái)說(shuō)，這些只會(huì)給企業(yè)帶來(lái)好處。

　　In addition, there is the likelihood that the meeting together of people from different backgrounds will generate its own” group dynamic” as the American often call it.

　　此外，通過(guò)會(huì)議把不同背景的人聚集在一起，正如美國(guó)人常說(shuō)的，有可能產(chǎn)生自身的“群體熱力”。

　　In the long term, this too is likely to be of value to the company when the delegates at a meeting pass on to their dealers their enthusiasm for the company’s products.

　　從長(zhǎng)遠(yuǎn)來(lái)看，通過(guò)與會(huì)代表向經(jīng)銷商熱情宣傳辦會(huì)公司的產(chǎn)品，這種“熱力”對(duì)公司也可能極具價(jià)值。

　　Even in the electronic age with modern communications networks such as telex,telephone and , in the not too distant future, computer controlled electronic mail, there is still no substitute for personal contact.

　　即使在電子時(shí)代，現(xiàn)代通訊網(wǎng)絡(luò)高度發(fā)達(dá)，電報(bào)、電話不久后很快就會(huì)出現(xiàn)的自由電腦控制的電子郵件等，也都不可能替代人際交往。

　　Increasingly companies are turning to the conference as a fast and effective way if briefing their personnel and clients.

　　漸漸地，商業(yè)公司開始把會(huì)議當(dāng)作向員工和客戶提供信息的一種快速有效的手段。

　　International conferences are also held for political purposes and the exchange of information by professionals.

　　此外，出于政治目的或者專業(yè)人士間為了相互交流信息，也召開一些國(guó)際會(huì)議。

　　The planning of international conferences presents the organizers with a mammoth task but nowadays travel agents and hoteliers are aware of the requirements and do their best to facilitate conference arrangements.

　　對(duì)組織者而言，策劃召開國(guó)際會(huì)議無(wú)疑是一個(gè)龐大的工程。不過(guò)，如今旅行社和酒店經(jīng)理人已經(jīng)意識(shí)到了這種需求，盡力提供會(huì)議安排。

　　Initially, certain fundamentals have to be established. The venue must be chosen and decisions made about the dates and budget for conference and, of course,its theme---whether it is to be about office technology in the 1990s, the exploration of the seabed, the prevention of pollution or whatever.

　　首先要滿足一些基本條件，要選擇會(huì)議地點(diǎn)，定下會(huì)議日程，做出會(huì)議預(yù)算。當(dāng)然少不了確定會(huì)議主題----是有關(guān)20世紀(jì)90年代的辦公科技，還是海底勘探，或者是防污染，或者是其他。

　　Currently many conferences by commercial companies are convened to launch a new product or put over a management message.

　　目前，許多商業(yè)公司舉辦會(huì)議推出新產(chǎn)品或發(fā)布管理信息。

　　On the successful launch of a new product may depend the fortunes of a company for some time to come;

　　不久之后，公司的成功可能就會(huì)依賴于新產(chǎn)品推介會(huì)的成功。

　　if the product succeeds, favourable results will show up on the balance sheet.

　　一旦產(chǎn)品獲得成功，公司資產(chǎn)負(fù)債表就會(huì)出現(xiàn)盈利。

　　If the launch is badly handled( even if the product is likely to be successful) at best that will not help the company; at worst, the organization may go out of business.

　　而一旦推介會(huì)舉辦失敗(即使產(chǎn)品有可能成功)，往好里說(shuō)，于公司無(wú)益;弄不好還可能造成公司破產(chǎn)。

　　Whether or not the product sells successfully may ultimately depend on the way it is presented to its potential customers, on its image.

　　產(chǎn)品銷路好壞最終將決定于向潛在客戶展示的方式，決定于它的形象。

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