16.我國(guó)電視產(chǎn)業(yè)中最早出現(xiàn)的經(jīng)營(yíng)項(xiàng)目是

A.電視購(gòu)物(直銷)                                            B.廣告經(jīng)營(yíng)

C.收費(fèi)信息節(jié)目                                               D.電視節(jié)目經(jīng)營(yíng)

17.我國(guó)創(chuàng)辦報(bào)刊實(shí)行的制度是

A.特許制                                                         B.登記制

C.備案制                                                         D.審批制

18.就目前而言，擁有受眾規(guī)模最大的媒體是

A.報(bào)紙                                                             B.廣播

C.電視                                                             D.雜志

19.一般而言，報(bào)刊的讀者主要集中于

A.老年                                                             B.中青年

C.兒童                                                             D.少年

20.根據(jù)試驗(yàn)顯示，信源可信度越高，說(shuō)服效果

A.越大                                                             B.越小

C.越不穩(wěn)定                                                      D.越難控制