6.CIS形勢調(diào)研的內(nèi)容主要包括企業(yè)環(huán)境調(diào)研、企業(yè)營運(yùn)狀況調(diào)研、企業(yè)形象調(diào)研和(       )

A.企業(yè)CIS現(xiàn)狀調(diào)研                                        B.企業(yè)競爭調(diào)研

C.社會文化調(diào)研                                               D.公眾評價(jià)調(diào)研

7.以下哪種技法屬于CIS的創(chuàng)意技法?(       )

A.觀察法                                                         B.實(shí)驗(yàn)法

C.稽核取向法                                                  D.專題討論法

8.對調(diào)研人員的監(jiān)控的具體措施可分為事中監(jiān)控、事后監(jiān)控和(       )

A.事前監(jiān)控                                                      B.日常監(jiān)控

C.周期監(jiān)控                                                      D.互相監(jiān)控

9.按決策的作用可將決策分為戰(zhàn)略決策、管理決策和(       )

A.財(cái)務(wù)決策                                                      B.營銷決策

C.業(yè)務(wù)決策                                                      D.價(jià)格決策

10.標(biāo)準(zhǔn)字的種類有企業(yè)標(biāo)準(zhǔn)字、產(chǎn)品名稱標(biāo)準(zhǔn)字和(       )

A.標(biāo)題標(biāo)準(zhǔn)字                                                  B.廣告標(biāo)準(zhǔn)字

C.辦公用品標(biāo)準(zhǔn)字                                           D.交通工具標(biāo)準(zhǔn)字