11.市場營銷系統(tǒng)可分為戰(zhàn)略系統(tǒng)和(      )
A.執(zhí)行系統(tǒng)                                                      B.決策系統(tǒng)
C.職能系統(tǒng)                                                      D.操作系統(tǒng)
12.服裝營銷管理功能中，銷售渠道管理在價值流中的作用是(      )
A.價值傳遞                                                      B.價值創(chuàng)造
C.價值評估                                                      D.價值設計
13.以促進特定服裝產(chǎn)品的銷售為目標的服裝廣告是(      )
A.POP廣告                                                      B.形象廣告
C.品牌廣告                                                      D.商品促銷廣告
14.大眾流行服裝應該選擇下列哪種渠道類型？(      )
A.特許經(jīng)營                                                      B.密集型
C.獨家經(jīng)銷                                                      D.指定渠道
15.根據(jù)恩格爾定律，隨著收入增加，用于衛(wèi)生保健的支出比例會(      )
A.下降                                                             B.不變
C.上升                                                             D.波動
16.校園里的風云人物喜歡白色毛衣，有可能在其他同學中激起流行，這種現(xiàn)象符合(      )
A.周期理論                                                      B.下傳理論
C.上傳理論                                                      D.水平傳播理論
17.對于需求富有價格彈性的服裝商品，隨著價格下降，銷售量(      )
A.波動                                                             B.增加
C.不變                                                             D.減少
18.服裝品牌策劃的核心工作是(      )
A.品牌理念和風格定位                                    B.環(huán)境分析
C.品牌命名                                                      D.流行預測
19.下列哪種定價方法可以達到“價優(yōu)質高”的效果？(      )
A.取脂定價法                                                  B.滲透定價法
C.整數(shù)定價法                                                  D.尾數(shù)定價法
20.三宅一生屬于(      )
A.零售商品牌                                                  B.設計師品牌
C.制造商品牌                                                  D.國外品牌