A. Because you give your audience a good reason to move from Point A to Point B.
B. Because you can make your presentation stay focused on what matters most.
C. Because you can get your audience to move from Point A to Point B.
D. All of above.
19. The last paragraph indicates that________.
A. you can not be so thin as what you want to be
B. you can never bo so rich as what you expect to be
C. the more WIIFY you offer, the better the result will be
D. you can not offer too many WIIFY as you hope to
20. The best title for this passage could be ________.
A. The Constantly Asked Question
B. A Good Way to Focus on Benefits
C. What’s in It for You
D. The Key Building Block for Audience Advocacy
非選擇題部分
注意事項(xiàng)：
用黑色字跡的簽字筆或鋼筆將答案寫在答題紙上，不能答在試題卷上。
III. Fill in the blanks with the words from the box. (10%)
by for from in into of on per with
21. We need a book dealing ________ the requirements of importing documentation of German government.
22. Discounting must be in step with the times since its number and variety of converts grow steadily ________ year to year.
23. Quoting export price is even more difficult and includes meticulous cost calculation prepared well ________ advance.
24. The best initial indicator of whether a market will be able to buy a particular product is the fact that the same product is or is not presently being imported ________ that country.
25. The search ________ the information must always begin with an objective, and then there must be a research plan.
26. Our resources, and particularly our trained marketing personnel, are sarce; we must be selective and concentrate our marketing efforts ________ the markets which will yield the best result.
27. The monetary value of the duty varies ________accordance with the monetary value of the product.
28. Many countries with small populations and very low ________ capital income find that they have the natural resources to produce particular product.
29. The extension ________ the trader’s domain is highly important, since it enables the vendee to make a choice between alternative goods in satisfying his needs.
30. Expansion and diversification ________ exports also leads to improvement in the level of technological “know-how”.
IV. Give the Chinese equivalents to the following abbreviations. (10%)
31. CIF
32. DP
33. B/L
34. credit standing
35. EEC
V. Put the following phrases into English. (10%)
36. 自由貿(mào)易區(qū)
37. 關(guān)稅壁壘
38. 原產(chǎn)國
39. 貨物理事會
40. 即期匯票
VI. Translate the following sentences into English. (20%)
41. 公司開了幾次會議為新產(chǎn)品定價(jià)(set prices)。
42. 這些價(jià)格和以前的成本有關(guān)聯(lián)(relate to)。
43. 一份典型的出口合同通常包括(involve)5個(gè)要素。
44. 那么，可向保險(xiǎn)公司提出索賠(claim)。
45. 這種產(chǎn)品就其質(zhì)量和價(jià)格來說(in terms of)具有競爭力。
VII. Translate the following sentences into Chinese. (20%)
46. The negotiation was tied up by the accident.
47. They will provide us with technical support.
48. It’s important to depend on ourselves to gain the victory.
49. We should act in accordance with the rules.
50. Many countries take measures to restrict imported goods.
