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There can be little doubt that these companies enrich their founders as well as some investors. But do they add anything to overall economic activity? While jobs in social media are growing fast, there were only about 21,000 listings last spring, a tiny fraction of the 150 million-member U.S. workforce. So do social-media tools enhance productivity or help us bridge the wealth divide? Or are they simply entertaining socially, and diverting us when it comes to national economic health?
The answers are vital, because billions of dollars in investment capital are being spent on these ventures, and if we are to have a productive future economy, that capital needs to grow the economic pie and not just among the elite of Silicon Valley and Wall Street.
The problem is that these tools are so new that it is extremely difficult to answer the questions definitively. Flash back nearly 20 years and the same question was being asked about the first Internet wave. Were Netscape and the Web enhancing our economy, or were people just spending more time at work checking out ESPN.com? Official statistics weren’t designed to capture the benefits, and didn’t capture them until statistics experts at the Federal Reserve, urged on by Alan Greenspan, refined the way they measured productivity.As a result of these somewhat controversial innovations, the late 1990s became a period of substantial technology-driven gains.
It is possible that the same gap exists today, that social-media tools are indeed laying the groundwork for new industries and jobs, but aren’t yet registering on the statistical radar.Many companies believe social media make them more competitive. Ford and Zappos, for instance,use Twitter to market their products and address consumer complaints.
One big question is what proportion of that benefit will be captured economically by consumers vs. corporations. Sure, social media allow people to compare prices and quality and assess which companies are good to work for and where jobs might be. They also may enhance education and idea sharing, but the caveat is that the people who use these tools are the ones with higher education and income to spend on technology, not the tens of millions whose position in today’s world has eroded so sharply. According to a recent Pew Foundation study, only 45 percent of adults making less than US$30,000 have access to broadband,which is an essential component of using content-rich social media effectively.
And that is the rub. Like so many things these days, social media contribute to economic bifurcation. Dynamic companies are benefiting from these tools,even if the gains are tough to nail down in specific figures. Many individuals are benefiting too, using Linkedln to find jobs and Groupon to find deals. But now, the irony is that social media widen the social divide, making it even harder for the have-nots to navigate. They allow those with jobs to do them more effectively and companies that are profiting to profit more. But so far, they have done little to aid those who are being left behind. They are, in short, business as usual.
單選題第1題Which of the following statements about social-media companies is NOT true?
A.Most of them are private.
B.Their value is increasing fast.
C.They are receiving huge sums of investment.
D.They contribute greatly to the labor market.
參考答案:D
答案解析:推斷題。第1段第3句提到這些公司大多是私營,引起了華爾街和投資者的熱情關(guān)注,可以排除A和C。第2段第1句說到這些公司讓他們的創(chuàng)始人和一些投資者收獲頗豐,結(jié)合第1段最后一句用Facebook和Groupon的例子,可以推斷他們的價(jià)值快 速增長,所以排除B。第2段第3句用數(shù)據(jù)說明社交媒體為勞動(dòng)市場提供的職位僅占全美勞工總數(shù)的一小部分,由此可以判斷D的表述不正確,故選D。
單選題第2題It is critical to know social media5s contribution to national economic health in that___.
A.it makes Silicon Valley more competitive
B.investors from the Wall Street need to know it
C.it is crucial for the future economy of the U.S.
D.it guarantees the benefits of social-media founders
參考答案:C
答案解析:推斷題。本題需注意段落上下文的語篇銜接。第3段提到,因?yàn)閿?shù)十億美元的投資流向社交媒體,如果希望未來經(jīng)濟(jì)興盛繁榮,就需要利用資本,增長經(jīng)濟(jì)整體實(shí)力,因此社交媒體對(duì)國家的經(jīng)濟(jì)健康發(fā)展的貢獻(xiàn),在于它對(duì)未來經(jīng)濟(jì)發(fā)展非常重要。故選C。
單選題第3題It is difficult to clarify social media's contribution to national economic health because___.
A.investment returns are uncertain
B.the industry is new
C.it is not environmentally friendly
D.it is Internet-driven
參考答案:B
答案解析:推斷題。第4段第1句緊接上文提出“難以明確社交媒體對(duì)國家經(jīng)濟(jì)健康做出的貢獻(xiàn)主要原因是這些工具(即社交媒體)太新” 。故選B。
單選題第4題The phrase “the same gap” underlined in Paragraph 5 refers to___.
A.the existence of social media and the registration of statistical radar
B.the establishment of new companies and the measurement of productivity
C.substantial economic gains and the development of new technologies
D.economic benefits from social media and lack of official statistics
參考答案:D
答案解析:語義題。第5段承接第4段話題,即互聯(lián)網(wǎng)為促進(jìn)經(jīng)濟(jì)做出了貢獻(xiàn),但在最初缺乏對(duì)收益數(shù)據(jù)的統(tǒng)計(jì),因此這種信息缺失讓人無法肯定互聯(lián)網(wǎng)的貢獻(xiàn)。而這個(gè)問題在社交媒體領(lǐng)域也存在。故應(yīng)選D。
單選題第5題Ford and Zappos are cited as examples to show that___.
A.Twitter is the best social-media tool for companies
B.social media have changed the way the younger generations communicate
C.companies can get economic benefits by using social-media tools
D.big companies are playing a leading role in using social-media tools
參考答案:C
答案解析:推斷題。第5段第2句說到“許多公司認(rèn)為社交媒體增強(qiáng)了他們的競爭力” ,第3句以福特和Zappos為例,說明他們使用Twitter推銷產(chǎn)品并解決消費(fèi)者投訴。由此可以看出公司可以通過社交媒體獲得經(jīng)濟(jì)利益。故選C。
單選題第6題Who are most unlikely to benefit from social media?
A.The unemployed.
B.Wall Street investors.
C.Profitable companies.
D.The well-educated.
參考答案:A
答案解析:推斷題。文中提到的三種難以從社交媒體獲益的人是whose position in today’s world has eroded so sharply, the have-nots, those who are being left behind,因此可推出失業(yè)者從社交媒體獲益的可能性最小,故選A。
單選題第7題The advantage of social media is that it helps____.
A.people get career opportunities and incomes
B.consumers buy their own goods
C.people consciously manage information about their self-image
D.social-media platforms improve students’ education
參考答案:B
答案解析:推斷題。第6段講社交媒體的好處,從第2句可知,人們可以利用社交媒體比較商品的價(jià)格和質(zhì)量,即可根據(jù)自己的判斷決定購買哪種商品,故選B。注意A容易誤選,因?yàn)榈?句后半部分提到“可以判斷哪家公司更適合工作,在哪兒可以找到工作” ,但未提到收入的問題。故A不正確。
單選題第8題What is the author’s attitude toward social media’s contribution to national economic health?
A.Indifferent.
B.Doubtful.
C.Positive.
D.Neutral.
參考答案:B
答案解析:態(tài)度題。從文章最后兩段的表述可以看出作者認(rèn)為社交媒體擴(kuò)大了社會(huì)鴻溝,使富人更富,窮人卻很難得到益處,因此態(tài)度是否定的、負(fù)面的。故選B。
單選題第9題It can be inferred from the passage that___.
A.social media help create services that turn into jobs, growth, and prosperity
B.many corporations make it possible for employees to communicate across divisions and regions
C.social media are viewed as today’s version of the telephone
D.social media do only marginal good to national economic health
參考答案:D
答案解析:推斷題。結(jié)合上下文,社交媒體加劇了貧富差距,提供的就業(yè)機(jī)會(huì)也只占全美勞工的一小部分,可見社交媒體對(duì)國民經(jīng)濟(jì)健康的作用微乎其微,故選D。
單選題第10題Which of the following titles is proper for the passage?
A.Can Social Media Help the Economy?
B.Do Social Media Benefit Most Big Companies?
C.Do Social Media Tools Influence Cultural Values?
D.Who Could Become the Next Twitter?
參考答案:A
答案解析:主旨題。全文首先提出社交媒體在經(jīng)濟(jì)動(dòng)蕩的時(shí)期蓬勃發(fā)展起來,雖然收益頗豐但對(duì)經(jīng)濟(jì)整體的貢獻(xiàn)不夠明顯,隨后解釋了原因,最終指出受益人群以及社交媒體帶來的問題?梢姳疚氖菄@社交媒體對(duì)經(jīng)濟(jì)發(fā)展的作用展開的。故選A。
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2020翻譯二級(jí)筆譯綜合能力考試大綱
二、閱讀理解
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