Section II Use of English

　　(15 minutes)

　　Read the following text and fill each of the numbered spaces with ONE suitable word.Write your answers on ANSWER SHEET 1.

　　The most obvious purpose of advertising is to inform the consumer of available products or services. The second(31)__________ is to sell the product. The second purpose might be more important to the manufacturers than the(32) __________The manufacturers go beyond only telling consumers about their products. They also try to per-suade customers to buy the (33) __________by creating a desire (34) __________it. Because of advertisement, con-sumers think that they want something that they do not need. After buying something, the purchaser cannot alwaysexplain why it was (35) __________ Even (36) __________the purchaser probably does not know why he or she bought something, the manufacturers(37) __________. Manufacturers have analyzed the business of (38) __________ and buying. They know all the differ-ent motives that influence a consumer' s purchase--some rational and (39) __________ emotional. Furthermore, they take advantage of this (40) __________

　　Why (41) __________ so many products displayed at the checkout counters in grocery stores? The store manage-ment has some good (42) __________. By the time the customer is (43) __________to pay for a purchase, he or shehas already made rational, thought-out decisions (44) __________ what he or she needs and wants to buy. The(45) __________ __ feels that he or she has done a good job of choosing the items. The shopper is especially vulnerableat this point. The (46) __________ of candy, chewing gum, and magazines are very attractive. They persuade thepurchaser to buy something for emotional, not (47) __________motives. For example, the customer neither needs norplans to buy candy, but while the customer is standing, waiting to pay money, he or she may suddenly decide to buy(48) __________This is exactly (49) __________the store and the manufacturer hope that the customer will(50) __________. The customer follows his or her plan.