2016下半年公共英語四級閱讀專項(xiàng)練習(xí)輔導(dǎo)一
B. Mark the following statements true (T) or false (F) according to the passage.
( ) 49. A marketer cares for the products or services first in his/her marketing decision.
( ) 50. A total marketing program refers to identifying the market.
( ) 51. P&G reduced the output of Pampers disposable baby diapers because of the high-volume usage of detergent.
( ) 52. Marketers may successfully increase profits by setting policies on the basis of low price.
( ) 53. Corporations can either directly or indirectly distribute their products to customers.
C. Translate the underlined sentences into Chinese (54) (55) (56) (57) (58).
D. Answer the following questions according to your understanding of the passage:
59. How do supermarkets successfully use the low-price policy?
60. What sales approaches can be used by manufacturers to promote their products?
49.-53. T F F T T
54. 在消費(fèi)者和營銷市場中，較小市場細(xì)分的種類繁多，而一個擅長進(jìn)行目標(biāo)市場營銷的公司會比其競爭對手更具備有價(jià)值的優(yōu)勢。
55. 營銷組合可以定義為產(chǎn)品、價(jià)格、促銷和分銷(這四要素)的組合，而這組合能滿足所選市場細(xì)分的需求。
56. 關(guān)鍵在于要確定消費(fèi)者的需求，并把其轉(zhuǎn)化為受歡迎的產(chǎn)品和服務(wù)。
57. 另一方面，一些產(chǎn)品的受歡迎程度取決于一種高品質(zhì)的形象，而高價(jià)格可以幫助樹立這種形象。
58. 營銷主管發(fā)現(xiàn)即使是最細(xì)微的變化——如包裝的形狀或顏色，或者產(chǎn)品在商店的展示方式——都會對產(chǎn)品(銷售)的成敗起決定性作用，更不用說它的實(shí)際品質(zhì)了。
59. On two levels: one is to offer unbranded/generic products, and the other is to offer their own band.
60. There are three approaches mentioned, which are direct selling, advertising on TV and advertising on newspapers.
備考指導(dǎo)：2016年全國英語等級考試內(nèi)容大綱解析匯總 2016年全國英語等級考試備考輔導(dǎo)篇
2016下半年公共英語三級沖刺備考模擬試題匯總 2016下半年公共英語三級聽力備考專題
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