Section I Use of English

　　　　Directions:

　　　　Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on

　　　　ANSWER SHEET 1. (10 points)

　　Millions of dollars often depend on the choice of which commercial to use in launching a new product. So

　　you show the commercials to a 1 of typical consumers and ask their opinion. The answers you get can

　　sometimes lead you into a big 2 . Respondents may lie just to be polite.

　　Now some companies and major advertising 3 have been hiring voice detectives who test your normal

　　voice and then record you on tape 4 commenting on a product. A computer analyzes the degree and

　　direction of change 5 normal. One kind of divergence of pitch means the subject 6 . Another kind

　　means he was really enthusiastic. In a testing of two commercials 7 children, they were, vocally, about

　　equally 8 of both, but the computer reported their emotional 9 in the two was totally different.

　　Most major commercials are sent for testing to theaters 10 with various electronic measuring devices.

　　People regarded as 11 are brought in off the street. Viewers can push buttons to 12 whether they are

　　interested or bored.

　　Newspaper and magazine groups became intensely interested in testing their ads for a product 13 TV

　　ads for the same product. They were interested because the main 14 of evidence shows that people 15

　　a lot more mental activity when they read 16 when they sit in front of the TV set. TV began to be 17

　　“a low-involvement” 18 . It is contended that low involvement means that there is less 19 that the ad

　　message will be 20 . (257 words)

　　Notes: commercial 廣告。pitch音調。

　　1. [A] pack [B] flock [C] multiple [D] bulk

　　2. [A] loss [B] panic [C] benefit [D] surprise

　　3. [A] hosts [B] advocates [C] agencies [D] opponents

　　4. [A] as [B] if [C] though [D] while

　　5. [A] toward [B] into [C] from [D] to

　　6. [A] aggravated [B] lied [C] boasted [D] misunderstood

　　7. [A] with [B] about [C] on [D] of

　　8. [A] conforming [B] agreeing [C] conceiving [D] approving

　　9. [A] involvement [B] response [C] reflection [D] mood

　　10. [A] fed [B] supplied [C] provided [D] equipped

　　11. [A] independent [B] ordinary [C] typical [D] average

　　12. [A] demonstrate [B] designate [C] debate [D] indicate

　　13. [A] as with [B] against [C] as to [D] under

　　14. [A] number [B] series [C] body [D] proportion

　　15. [A] exhibit [B] extend [C] expand [D] exert

　　16. [A] or [B] than [C] and [D] versus

　　17. [A] regarded [B] labeled [C] assumed [D] recognized

　　18. [A] means [B] method [C] medium [D] measure

　　19. [A] opportunity [B] scope [C] chance [D] capacity

　　20. [A] rejected [B] reviewed [C] revived [D] remembered