Passage 1��

　　Among various programmes, TV talk shows have covered every inch of space on daytime television. And anyone who watches them regularly knows that each one isdifferent in style(風(fēng)格). But no two shows are more opposite in content, while at the same time standing out above the rest, than the Jerry Springer and the Oprah Winfrey shows.��

　　Jerry Springer could easily be considered the king of “rubbish talk”. The contents on his show are as surprising as can be. For example, the show takes the ever—common talk show titles of love, sex, cheating, and hate, to a different level. Clearly, the Jerry Springer show is about the dark side of society, yet people are willing to eat up the troubles of other people's lives.��

　　Like Jerry Springer, Oprah Winfrey takes TV talk show to its top, but Oprah goes in the opposite direction. The show is mainly about the improvement of society and different quality(質(zhì)量) of life.Contents are from teaching your childrenlessons, managing your work week, to getting to know your neighbors.

　　Compared to Oprah, the Jerry Springer show looks like poisonous waste being poured into society. Jerry ends every show with a “final word”. He makes a small speech about the entire idea of the show.Hopefully, this is the part where most people will learn something very valuable.��

　　Clean as it is, the Oprah show is not for everyone. The show's main viewers are middleclass Americans. Most of these people have the time, money, and ability to deal with life's tougher problems. Jerry Springer, on the other hand, has more of a connection with the young adults of society. These are 18-to-21-year-olds whose main troubles in life include love, relationship, sex, money and drug. They are the ones who see some value and lessons to be learned through the show's exploitation.��

　　1Compared with other TV talk shows, both the Jerry Springer and the Oprah Winfrey are—— .��A�眒ore interestingB�眜nusually popular��

　　C�眒ore detailedD�眒ore formal��

　　2�盩hough the social problems Jerry Springer talks about appear unpleasant, people who watch the shows ——A�眗emain interested in them��

　　B�盿re ready to face up to them��

　　C�眗emain cold to them��

　　D�盿re willing to get away from them��3�盬hich of the following is likely to be a topic of the Oprah Winfrey show?��

　　A�盇 new type of robot.

　　B�盢ation hatred.��

　　C�盕amily income planning.D�盨treet accident.��

　　4�盬e can learn from the passage that the two talk shows————

　　A�県ave become the only ones of its kind��

　　B�眅xploit the weaknesses in human nature��

　　C�盿ppear at different times of the day��

　　D�盿ttract different people��Passage 2��

　　Advertising gives useful information about which products to buy.But modern advertising does more than gives news about products and services.Today's advertisements,or ads,try to get consumers(消費(fèi)者)to buy certain brands(品牌).Writers of advertising are so skillful that they can sometimes persuade a consumer to wear acertain kind of clothing,eat a special kind of cereal(麥片),or see a movie.Consumers might never even want a product if they did not see or hear advertisementsfor it.

　　For example,you probably do not need the newest cereal in the supermarket.Thereare probably many cereal brands on your kitchen shelves.You may not have space on your shelf for another.But if you see ads about a new cereal that is your extra�瞭asty and has a free prie in the box,you may want it.Advertising must get attention.To be effective,it must be exciting,entertaining,or provide some pleasure.The secret of writing good advertising copy is to offer a good idea as well as a product.The idea is what the ad is really selling.One example is anad that says eating a certain cereal will make a person do well in sports.That cereal brand may sell better if consumers think it offers strength and energy.

　　1�盬hat is discussed in this passage?

　　A�盩he content of modern advertising.��

　　B�盩he skills of modern advertising.

　　C�盩he results of modern advertising.��

　　D�盩he writing of modern advertising. 2�盇ccording to the passage,a good advertisement should ————A�眀e both persuasive and effective��

　　B�眊ive people useful information

　　C�眘how people a product��

　　D�眘how people a new idea of a product 3�盕rom the passage,we can infer that————

　　A�眒odern advertising has less effect on customers

　　B�眔nce customers see ads about a new cereal,they are sure to buy itC�眂ereal can make people strong

　　D�眂ereal is a kind of food which is popular among people

　　4�盬hat can we infer from the passage?

　　A�盋ustomers can easily be persuaded by advertisements.

　　B�盋ustomers should be persuaded by advertisements.

　　C�盜t's impossible for customers to buy a product without advertisements.D�盋ustomers buy products according to their demands rather than the advertisements.

　　Passage 3��

　　Here are some advertisements taken from a newspaper.

　　(1)

　　Dear Drew Carter,

　　Your first year on this earth has been a pleasure ride for all of us.We love you! Love, Dad and Mom and many friends.

　　(2)

　　Lawlis-Clarke

　　The Doctors Virgil and Marjorie Lawlis are pleased to announce theengagement(訂婚) of their daughter Diane Susan to Mr Robert Brent Clarke,son of Mr and MrsJames Clarke of Herford,Texas.

　　A spring wedding is planned in Houston.

　　(3)

　　Isbell-Foss

　　Mr and Mrs Davis K.Isbell announce the marriage of their daughter Dang to Mr Stanley Foss,sonof Mrs John Sipe of Ada,Minnesota.

　　The wedding will be early April at Abiding Love Lutheran Church.

　　(4)

　　StoryKurio

　　Miss Stephanie Story and Mr Warren Kurio were married on February 5,at half pastseven o'clock in the evening at Highland Park Presbyterian Church in Dallas,Texas.The bride(新娘)is the daughter of Mr and Mrs Herbert Brule Story Jr of Dallas.The groom(新郎) is the son of Mr and Mrs Gerald Stanley Kurio of Austin.

　　1.What would be the best title for the first advertisement?

　　A.Happy 1st Birthday

　　B.One Year Old

　　C.Our OneYearOld SonD.We Love You

　　2.Lawlis and Clarke are going to get married——

　　A.where Clarke's parents live��

　　B.against their parents' will

　　C.to Lawlis's parents'joy��

　　D.in a church

　　3.Who got or will get married in spring?

　　A.Neither Lawlis and Clarke nor Isbell and Foss.

　　B.Either Isbell and Foss or Story and Kurio.

　　C.Neither Lawlis and Clarke nor Story and Kurio.

　　D.Not only Lawlis and Clarke but also Isbell and Foss.

　　4.Who are now a married couple?

　　A.Dang Isbell and Foss.B.Story and Kurio.��

　　C.The text doesn't say.D.Lawlis and Clarke.