移動互聯(lián)是互聯(lián)網(wǎng)行業(yè)競爭最激烈、創(chuàng)新最集中的領(lǐng)域。移動電商或?qū)⒉恢皇请S時隨地購物,O2O(online to offline)也可能迎來百花齊放,本地化、社交化和無界經(jīng)營(boundless operation)可能會成為O2O新的發(fā)展方向。移動電商也許將從普通實物電商向個性服務(wù)電商延伸。語音搜索、圖片搜索等新的搜索方式以及基于位置的服務(wù)等相關(guān)功能將成為新的競爭點。從電視、電腦再到移動設(shè)備的跨屏移動廣告(multi-screen mobile ad)或?qū)⒊蔀橹髁鳌?/P>
參考譯文:
Among Internet industries, mobile Internet is the field where the fiercest competition happens and the innovation most concentrates. Mobile e-commerce may not be merely free from the limits of time and place. O2O (online to offline) may witness an all-round development, and localization, socialization, and the boundless operation may be new development directions. Mobile e-commerce may extend from e-commerce of common items to that of personalized services. New searching methods like the voice search and the image search, and other relevant functions like services based on location will be where the new competition lies. Multi-screen mobile ads involving televisions, computers and mobile devices may be the main trend.