70年代，中國(guó)人曾以有一件外國(guó)襯衣和一塊進(jìn)口電子手表而自豪。那時(shí)候，國(guó)產(chǎn)商品在外觀和功能方面無(wú)疑都遠(yuǎn)遠(yuǎn)遜色于外國(guó)品牌產(chǎn)品。“崇洋媚外”在中國(guó)消費(fèi)者心里打下了烙印。隨著中國(guó)的現(xiàn)代化科技、經(jīng)濟(jì)和國(guó)力的發(fā)展，今天的國(guó)產(chǎn)商品從外觀、質(zhì)量、科技含量等各個(gè)方面都得到了飛躍，不少產(chǎn)品已優(yōu)于同類(lèi)的外國(guó)品牌。中國(guó)消費(fèi)者對(duì)外國(guó)品牌從仰視，到平視，最后甚至?xí)�俯視。消費(fèi)者心理正在發(fā)生改變，逐步回歸理性消費(fèi)。

　　參考翻譯:

　　In the 1970s, Chinese people were proud of owningan imported shirt and an imported electronic watch. At that time, domestic products were inferior toproducts of foreign brands both in appearance andfunction. The idea of worshipping and having blindfaith in foreign things has been deeply rooted in the Chinese consumers. With the developmentof modern science and technology, economy and national strength in China, domestic productsat present have made a leap in appearance, quality, elements of science and technology. Many domestic products are even superior to the similar products in foreign brands. Chinesepeople's attitude toward foreign products has changed from admiration to objectiveness, andfinally even to contempt. The psychology of consumers is changing and people are graduallycoming back to rational consumption.