老字號(China centuries-old/time-honored brands)是指那些歷史悠久并擁有良好信譽的中國企業(yè)。這些企業(yè)往往具有鮮明的民族傳統(tǒng)文化特征，擁有高品質的產品、技藝或服務，取得廣泛的社會認同。同仁堂(Tongrentang)和全聚德(Quanjude)均屬北京的老字號。同仁堂創(chuàng)建于1669年，其藥品以優(yōu)良的傳統(tǒng)工藝和顯著的療效享譽海內外。以北京烤鴨聞名的全聚德創(chuàng)建于1864年，是中國著名的飯店。

　　表達難點

　　1.第1句中的定語“歷史悠久并擁有良好信譽的”較長，故將其處理成定語從句Which have a long history as well as a good reputation，也可用介詞短語 with a long history and a good reputation 來表達。

　　2.第2句“這些企業(yè)往往具有......，擁有......，取得......”有3個動詞，仔細分析可發(fā)現，第1個動詞短語表狀態(tài)，第2個為方式，第3個為結果，故翻譯時將第3個分句處理成主干，第1個為伴隨狀語，第2個為方式狀語，這樣既可以使句子各成分之間的邏輯關系更清晰，也更符合英文的表達習慣。

　　3.倒數第2句“同仁堂創(chuàng)建于1669年，其藥品......”可用并列結構譯出：Tongrentang was founded in 1669, and its medical products...�！耙詢�(yōu)良的傳統(tǒng)工藝和顯著的療效”用介詞短語for excellent traditional manufacturing techniques and good effects 來表達。

　　4.在最后一句中，將“是中國著名的飯店”處理成主干：Quanjude is a famous restaurant in China。將“以北京烤鴨聞名的全聚德創(chuàng)建于1864年”處理成兩個并列的狀語，“創(chuàng)建于1864年的”和“以北京烤鴨聞名的”， 按照時間邏輯關系，用分詞短語譯出 Founded in 1864 and well-known for its Beijing roast ducks。

　　參考譯文

　　China time-honored brands refer to the Chinese companies which have 汪 long history as well as a good reputation. With distinct characteristics of traditional Chinese culture, they get extensive public recognition by offering good-quality products, techniques or services. Both Tongrentang and Quanjude are the time-honored brands in Beijing. Tongrentang was founded in 1669，and its medical products have enjoyed a good reputation both at home and abroad for excellent traditional manufacturing techniques and good effects. Founded in 1864 and well-known for its Beying roast ducks, Quanjude is a famous restaurant in China.