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　　At a time when the public is being assaulted with unsolicited e-mail ads, Califomia is about to launch the toughest counterattack in the nation. A law that goes into effect on Jan. 1 allows computer users in the state to refuse unwanted solicitations en masse and sue spammers who violate their wishes for as much as $1 million.

　　Those potent weapons for deflecting pitches that offer everything from bigger body parts to lower mortgage rates have attracted the ire of the U.S. Chamber of Commerce and mass marketers. Fearing the law will curtail advertising on the Internet, they are pushing for a far weaker national solution that would undercut the tough tactics in California and other states that are going the same route.

　　But such self-interest is hardly enlightened. The growing flood of messages not only annoys PC users, it also slows the transmission of wanted e-mail and forces businesses to spend billions to combat spam.

　　In fact, a survey released Oct. 22 suggests the proliferation of pitches could hurt the very e-commerce these business groups say they want to preserve. The survey of computer users, funded by the Pew Charitable Trusts, a non-profit group that studies public issues, found 25% use e-mail less because of spam. And 75% were reluctant to give out e-mail addresses, even to online retailers.

　　【參考譯文】

　　鑒于公眾不斷收到垃圾電子郵件，加利福尼亞決定開展美國(guó)歷來最為嚴(yán)厲的打擊行動(dòng)。1月1日，加州通過一條法律，使得計(jì)算機(jī)用戶有權(quán)拒收垃圾郵件，并對(duì)郵件發(fā)送者提出訴訟，要求最高達(dá)一百萬美元的賠償。

　　垃圾郵件內(nèi)容五花八門，既包括健身美體廣告，也包括優(yōu)惠的按揭貸款廣告。加州的打擊行動(dòng)力度十足，但這也使得美國(guó)商會(huì)和占據(jù)龐大市場(chǎng)份額的公司感到不安。他們認(rèn)為這樣的法律會(huì)阻礙在線廣告的發(fā)展，所以就提出保守得多的措施，力圖減弱加州和其他采取類似法律的各州的影響。

　　但這種做法只考慮個(gè)人利益，自然難以獲得支持。潮水般涌來的垃圾郵件不僅令電腦用戶大為光火，而且也大大影響了正常郵件的傳遞速度。結(jié)果，商家還要花費(fèi)大筆金錢打擊垃圾郵件。

　　事實(shí)上，10月22日一項(xiàng)調(diào)查表明，垃圾郵件的泛濫使得商家苦心經(jīng)營(yíng)的電子商務(wù)嚴(yán)重受損。據(jù)專門研究公共事務(wù)的非營(yíng)利組織丕優(yōu)慈善基金會(huì)(Pew Charitable Trusts)調(diào)查顯示，有25%的人因?yàn)槔�圾郵件的緣故減少了電子郵件的使用，而75%的人則不愿把自己的郵件地址告訴別人，甚至不愿意告訴在線零售商。

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