由于市場環(huán)境和市場發(fā)育的原因，中國品牌的整體實力尚不能與國外的名牌相抗衡，而LOGO正是品牌力量薄弱的表現(xiàn)之一。

　　看到IBM的LOGO，立刻就會聯(lián)想到高價、優(yōu)質的計算機，這主要是因為IBM這個品牌的成功，讓IBM的LOGO具有滲透力，消費者將更多的信息與這個LOGO聯(lián)系在了一起。中國的LOGO之弱同樣也反映了中國品牌在競爭中的某種弱勢�！吨袊鳯OGO病》

　　譯文：Because of the poor environment of market and the resultant underdevelopment market, the home brands can not compete with those foreign ones yet. LOGO is something taking the value of the product being advertised.

　　The LOGO “IBM” reminds people of the expensive and high-quality computer. That is mainly because the success of “IBM” makes the consumers attribute more to the LOGO “IBM”. The plainness also reflects the poor position taken by the Chinese brands in competition.