WHAT IS IMPORTANT WHEN…?

　　Planning an advertising campaign

　　* Market research

　　* Select appropriate media

　　【詞匯&短語】

　　廣告代理商 advertising agency 購物點廣告 p. o. p. advertising

　　區(qū)域抽樣 area sampling 視聽廣告 audio-visual advertising

　　促銷廣告 sales promotion advertising 路牌廣告 billboard advertising

　　站臺廣告 platform side advertising 品牌偏好 brand preference

　　受眾構(gòu)成 audience composition 戶外廣告 outdoor advertising

　　【句型點擊】

　　提出自己的看法：

　　To achieve this goal, it’s better to

　　It is more preferable to …… ……..的做法更可取。

　　Better do A rather than do B。 最好A, 不要B。

　　The schedule should be arranged as follows…….

　　………is the soul of an enterprise.

　　We should put ……..as the first consideration.

　　More flexible methods should be taken. For instance…….

　　We should follow international practices to ………

　　使用表達有層次的連接詞：

　　First and foremost

　　Last but not the least

　　Furthermore

　　In other words

　　【參考范例】

　　Advertising campaign is one of the most essential chains in marketing. Through advertising campaign, the products can be well-known to the audiences. To achieve this goal, it is better to do a market research beforehand. Only in this way you can know the need of the consumers and meet their acquirements accordingly. Therefore, we should put it as the first consideration. After this step, it is time to select appropriate media. Sometimes it is more preferable to find an advertising agency because they know better what the best channel is for your product and service; sales promotion advertising; billboard advertising; outdoor advertising; audio-visual advertising, or whatever it is. You know, you have plenty of choices. On the other hand, they have a professional team to design an innovative advertisement for you. If an advertisement is full of creativity, it will earn brand preference and loyalty of the consumers and maintain a sustainable market. Last but not the least, no matter how flexible your promotion methods are, the credibility of the product is the most important.