2019年商務(wù)英語考試中級寫作:建立貿(mào)易關(guān)系
建立貿(mào)易關(guān)系 (Establishing Trade Relations)
一個(gè)公司,一家企業(yè),要想進(jìn)入市場,尋找貨源,求生存,求發(fā)展,最首要的工作是與別的商家建立貿(mào)易關(guān)系。達(dá)此目的的途徑很多,如閱讀廣告、參加交易會、參觀訪問、引薦介紹等。此外,還可以直接通過書信的形式建立貿(mào)易關(guān)系。
建立貿(mào)易關(guān)系信函的寫作可以按照以下步驟進(jìn)行:
1) 告訴對方從何種途徑獲得對方的信息 (如:通過……得知……)。
2) 寫明去函的目的:了解對方經(jīng)營產(chǎn)品的情況;提供本公司產(chǎn)品的情況。
3) 希望保持聯(lián)系。
另外,信函措辭應(yīng)禮貌誠懇、熱情、表達(dá)清楚透徹。
實(shí)例
Dear Sir, We have seen your name in various trade magazines and we understand that you have been supplying EPSON STYLUS printers of the best quality to all places over China for these 2 years. We should like to offer you our service as a trading firm of office appliances, and we have offices or representatives in almost all major cities in East China towns. In addition, we operate our own advertising agency. According to our market investigation report there is a large demand for office appliances in China. Therefore we should be obliged if you would advice us whether you have a mind to establish business relation with us by return mail. Yours sincerely, John Waine |
常用套語
1. As your name and address appear on Yangtse Evening Post, we are writing to you with a desire to open an account with you / to establish business relation with you.
我們在《揚(yáng)子晚報(bào)》上看到貴公司的名稱和地址,非常希望與貴方建立商務(wù)關(guān)系。
2. We write to introduce ourselves as one of the leading exporters of a wide range of...
我們作為主要的出口商之一,經(jīng)營……
3. We are enjoying an excellent reputation and we should like to offer you our service.
本公司具有良好的信譽(yù),并愿意向貴方提供服務(wù)。
4. We are willing to enter into business relations with you on the basis of equality and mutual benefit and exchanging needed goods.
我方樂于在平等互利、互通有無的基礎(chǔ)上與貴方建立貿(mào)易關(guān)系。
5. Your desire to establish direct business relations with us coincides with ours.
貴方與我建立直接的貿(mào)易關(guān)系的愿望與我方打算相吻合。
6. We are also enclosing a catalogue showing the details of our line.
附上一本我公司經(jīng)營產(chǎn)品的詳細(xì)目錄。
7. ...that you'll be quite satisfied with our goods and service.
……貴方將對我們的貨物及服務(wù)滿意。
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