华南俳烁实业有限公司

商務(wù)英語

各地資訊

當(dāng)前位置:考試網(wǎng) >> 商務(wù)英語 >> BEC初級 >> 模擬試題 >> 2016年劍橋商務(wù)英語考試初級模擬練習(xí)題(5)

2016年劍橋商務(wù)英語考試初級模擬練習(xí)題(5)

來源:考試網(wǎng)   2016-06-15【

  2016年劍橋商務(wù)英語考試初級模擬練習(xí)題(5)

  Marketing

  In the past, the concept of marketing emphasised sales. The producer or manufacturer made a product he wanted to sell. ____ example ____ . Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling ____ (8) ____ Distribution consisted of transportation, storage, and related services such as financing, standardisation and grading, and the related risks.

  The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles ____ (9) ____ In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product ------ or what the market for the product is ---- before production begins.

  Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company ____(11)____ This is much more difficult since it involves human behaviour. ____(12)____ Thus, demand and market forces are still an important aspect of modern marketing, but they are considered prior to the production process.

  Example: C

  A. It subscribes to the notion that production can be economically justified only by consumption.

  B. Marketing was the task of figuring out how to sell the product.

  C. Marketing is as important in today’s economy as the production of goods and services.

  D. Production, on the other hand, is mostly an engineering problem.

  E. Such markets must be created and stimulated by managers.

  F. This is very different from making a product and then thinking about how to sell it.

  G. More than half the cost of consumer goods can be traced to marketing activities.

  H. In addition to sales promotion, marketing also involved the physical distribution of the

  product to the places where it was actually sold.

  I. Instead of concentrating solely on production, the company must consider the desires of the

  consumer.

  答案:Questions 8 - 12: H, A, F, I, D

責(zé)編:ZCF 評論 糾錯

報考指南

報名時間 報名入口 報考條件
考試時間 考試大綱 考試內(nèi)容
成績查詢 等級劃分 成績評定
合格證書 考試教材 備考指導(dǎo)

更多

  • 考試動態(tài)
  • 模擬試題
  • 歷年真題
  • 會計考試
  • 建筑工程
  • 職業(yè)資格
  • 醫(yī)藥考試
  • 外語考試
  • 學(xué)歷考試
乐清市| 灌南县| 贵定县| 河东区| 内丘县| 伽师县| 平安县| 英山县| 富锦市| 玉门市| 新丰县| 彭水| 昌宁县| 桐梓县| 襄汾县| 南宁市| 桓仁| 综艺| 基隆市| 即墨市| 津市市| 丹寨县| 米林县| 元江| 庆城县| 台北市| 定日县| 惠州市| 南丹县| 栖霞市| 南通市| 阿克苏市| 景德镇市| 邯郸县| 正镶白旗| 马关县| 石狮市| 亚东县| 城固县| 拉孜县| 公主岭市|