PART ONE: INTERVIEW

　　(1) Do you often go on-line? (Why?/Why not?)

　　你經(jīng)常上網(wǎng)嗎?(為什么?)

　　Yes, I use the internet to get information. With the help of search engines such as Google, I can get the information I want within minutes that previously would have involved time—consuming research and sometime even travel.

　　(2) Do you think there is any disadvantage about E-mail? (Why?/Why not?)

　　你認(rèn)為使用電子郵箱存在什么弊端嗎?(為什么?)

　　Yes. E-mail is simple and improves the lives of all of us, but like written notices, it is extremely weak at conveying and developing understanding.

　　(3) Do you think web presence important for a company? (Why?/Why not?)

　　你覺(jué)得公司在網(wǎng)絡(luò)世界中占有一席之地重要嗎?(為什么?)

　　Sure. Web presence is an indication of a company’s technical strength and a good sense of keeping with the times. In this digital era, a website is not a luxury but rather a necessity for identity and positioning.

　　(4) What is the most obvious change the growth of the Internet brings to companies?

　　互聯(lián)網(wǎng)的發(fā)展給公司帶來(lái)了什么最明顯的變化?

　　The most obvious is the use of websites for information, marketing and trade.

　　PART TWO: MINI-PRESENTATION

　　What’s important when…?

　　Setting up a company website 建立公司網(wǎng)站需要考慮哪些要點(diǎn)?

　　l Possible benefits 可能帶來(lái)的收益

　　l Promotion 推廣

　　l

　　When setting up a company website, it’s important to consider how the website might benefit the company, since a clear idea of this can make the website work efficiently. Among many benefits, a website can be an important way to compete for customers, including potential customers from overseas, to become more involved and proactive in gaining web competitive edge. Also it can act as another sales tool available to the salespeople and save cost if you use it as a distribution channel and distribute material to customers or potential customers. It can assist a company’s current customer base in helping to answer product or service questions.

　　Once a website is set up, you have to promote it to ensure that your customers and prospects will know about your website. You can promote you site address online through E-mail marketing, online referral system by which you are linked with other sites with similar audiences, online press release, etc. Old-fashioned offline marketing methods also apply. Make sure your URL(web address) appears on all your marketing and other print, such as advertisements, stationery, press releases, and brochures and leaflets.

　　Designing is also important. It should be done in line with the company’s mission or vision and put its best image on the web.

　　建立公司網(wǎng)站的時(shí)候，重要的是要考慮網(wǎng)站怎樣才能夠利于本公司，因?yàn)橐粋�(gè)清晰的思路能夠使網(wǎng)頁(yè)有效的運(yùn)作。在眾多利益之中，網(wǎng)站能夠成為一個(gè)爭(zhēng)奪客戶的重要途徑，包括海外的潛在客戶，為了贏得網(wǎng)站競(jìng)爭(zhēng)優(yōu)勢(shì)變得更加積極參與。公司網(wǎng)站另一個(gè)作用是作為銷(xiāo)售人員有效的銷(xiāo)售工具，如果用它作為分銷(xiāo)渠道來(lái)向客戶或潛在客戶分銷(xiāo)材料將節(jié)省成本。它可以幫助公司當(dāng)前的客戶群，幫助回答產(chǎn)品或服務(wù)的問(wèn)題。

　　一旦網(wǎng)站建立，你必須推廣它以確�？蛻襞c潛在客戶了解網(wǎng)站相關(guān)事宜。你可以通過(guò)郵件營(yíng)銷(xiāo)的方式推廣你的網(wǎng)站在線地址。網(wǎng)上鏈接系統(tǒng)，可以讓你與其他擁有類(lèi)似觀眾群得網(wǎng)站鏈接，網(wǎng)上新聞發(fā)布，等等。老式的離線銷(xiāo)售方法也同樣使用。確保你的網(wǎng)址出現(xiàn)在所有營(yíng)銷(xiāo)和其他印刷材料中，比如廣告、信封、新聞發(fā)布、以及小冊(cè)子和傳單中。

　　設(shè)計(jì)也很重要，他應(yīng)該與公司的使命或遠(yuǎn)景相一致，而且要在網(wǎng)頁(yè)上展示最佳的形象。

　　What’s important when…?

　　Designing a company website 設(shè)計(jì)公司網(wǎng)站需考慮哪些要點(diǎn)?

　　l Contents 內(nèi)容

　　l Homepage 網(wǎng)頁(yè)

　　l

　　In designing a company website, contents are very important. They should be rich and relevant so visitors will want to return again and again to see what’s new, important, and beneficial to them. Information like company profile, the achievements and the latest developments,range of products the company has on offer, on-line ordering and shopping, etc., should be included, so that customers may have a better idea and a better understanding of the company and its products.

　　Another important factor to consider is a well-designed homepage in order to make the site more appealing to suppliers and to get more hits from customers. It should look nice and attractive, with eye-catching logo of the company posted on it and special offers in a dominant area which is colour-coded for easy recognition. And it should be designed in such a way that the user is comfortably guided through the site to view specific information.

　　In addition, professional people engaged in designing, maintenance and updating of the contents are also important.

　　設(shè)計(jì)公司網(wǎng)站時(shí)，內(nèi)容是很重要的。內(nèi)容應(yīng)當(dāng)豐富而且關(guān)聯(lián)性強(qiáng)，這樣的話訪問(wèn)者將愿意一再返回來(lái)看有什么新鮮的，重要的以及有利于他們的事件發(fā)生。例如公司簡(jiǎn)介、公司成果以及最新的發(fā)展、公司提供的產(chǎn)品的系列、網(wǎng)上訂購(gòu)以及購(gòu)物等的信息，應(yīng)該被包含，因此客戶可能對(duì)公司及其產(chǎn)品有更好的想法和更深刻的了解。

　　另一個(gè)重要的因素是考慮網(wǎng)頁(yè)的良好設(shè)計(jì)為了使得網(wǎng)站對(duì)供應(yīng)商更具吸引力，以及從客戶那里等到更高的點(diǎn)擊率。他應(yīng)當(dāng)看起來(lái)美觀并具有吸引力，公司張貼醒目的標(biāo)識(shí)，特價(jià)活動(dòng)在一個(gè)主導(dǎo)區(qū)域，用容易識(shí)別的彩色標(biāo)記。而且應(yīng)該被設(shè)計(jì)成便捷地指導(dǎo)用戶通過(guò)該網(wǎng)站查看特定信息的方式。

　　此外，專(zhuān)業(yè)人士從事設(shè)計(jì)、維修以及內(nèi)容的更新也很重要。

　　PART THREE: DISCUSSION

　　Launching a Global Website

　　Your company is considering launching a global website to attract its overseas customers. You have been asked to make suggestions about how to design the website. Discussion the situation together, and decide:

　　l what are advantages of launching such a website

　　l how important it is to have different language versions

　　創(chuàng)辦面向國(guó)際市場(chǎng)的網(wǎng)站

　　你們所在公司正在考慮創(chuàng)辦一個(gè)面向國(guó)際市場(chǎng)的網(wǎng)站吸引海外客戶。請(qǐng)你們就如何設(shè)計(jì)該網(wǎng)站吸引海外客戶。請(qǐng)你們就如何設(shè)計(jì)該網(wǎng)站提出建議。討論并決定：

　　l 創(chuàng)辦這一網(wǎng)站的有利之處

　　l 提供不同語(yǔ)言版本的重要性

　　A: Well, you know our company is considering launching a global website to attract its potential customers worldwide.

　　B: A good idea, isn’t it? There are many advantages doing so. To start with, our company has set the goal of going global and having a website is essential for our company to position and represent itself in a better light on a global basis. It can help enhance our company’s international presence.

　　A: You’re right. This is a digital age, and to open foreign markets, our company has to have a website designed to target overseas audience. It’s just like a telephone or fax number which we cannot do without.

　　B: That’s a good point. A website can help us communicate with our clients and promote our products and services.

　　A: For international trade and e-commerce it is more essential, sicne existing and new customers can see from the website what products or services our company has on offer and details about our company developments.

　　B: To launch a global website, it’s important to have different language versions. To ensure the products are effectively promoted on a particular market, we must use the intended market’s language so that the intended recipient understands absolutely and clearly what we are selling and saying.

　　A: Yeah. To communicate effectively, we must use the language of the intended market, such as English, French or German. It can lead to better communication, avoid misunderstandings, establish an immediate rapport and create a positive image and respect.

　　B: But that’s not enough. When we say different language versions, we are not just referring to the langage itself. More important, we must be able to communicate in the way the people in the countries can accept.

　　A: I see what you mean. There are vast cultural differences in the way communications are conducted. We should take note of these differences and try to communicate with the world’s different markets in the way that is meaningful to them.

　　B: That’s exactly my opinion. Internet promotions are effective only when we are providing something that the market requires---something that defers to the demand of the consumer.

　　A: So the material for the home market will have to be rewritten, and reformatted so that they fit in with the culture of that target market.

　　B: When it comes to the new global homepage,users will be given a choice to choose their site based on what language they want.

　　A: That’s a great idea and I couldn’t agree with you more.

　　A:你知道，我們公司正考慮推廣一個(gè)全球網(wǎng)站來(lái)吸引全世界的潛在客戶。

　　B:好主意，不是么?這樣做有許多益處。首先，我們的公司。已經(jīng)建立“全球化”目標(biāo)并且擁有一個(gè)網(wǎng)站對(duì)我們的重要地位以及代表其自身在全球基礎(chǔ)上具備更好的閃光點(diǎn)。

　　A:同意。這是一個(gè)數(shù)字時(shí)代，為了打開(kāi)國(guó)外市場(chǎng)，我們的公司必須設(shè)計(jì)一個(gè)網(wǎng)站來(lái)針對(duì)海外觀眾。這就像電話或者傳真號(hào)碼，我們不能沒(méi)有。

　　B:這點(diǎn)很好。一個(gè)網(wǎng)站能幫助我們與客戶交流并且宣傳我們的產(chǎn)品和服務(wù)。

　　A: 對(duì)于國(guó)際貿(mào)易和電子商務(wù)來(lái)說(shuō)它很重要，因?yàn)楝F(xiàn)有的和新的客戶能夠從網(wǎng)站看到我們公司提供的產(chǎn)品和服務(wù)以及關(guān)于公司發(fā)展的詳細(xì)信息。

　　B：關(guān)于推廣面向國(guó)際市場(chǎng)的網(wǎng)站，擁有不同語(yǔ)言版本是很重要的。為了確保產(chǎn)品在特殊市場(chǎng)有效的推廣，我們必須使用目標(biāo)市場(chǎng)的語(yǔ)言因此預(yù)期的接受者完全明白和清楚我們正在銷(xiāo)售和闡述的內(nèi)容。

　　A:是的。為了有效的溝通，我們必須使用目標(biāo)市場(chǎng)的語(yǔ)言，比如英語(yǔ)、法語(yǔ)或者德語(yǔ)。能夠促進(jìn)更好的交流，避免誤導(dǎo)，建立一個(gè)親密融洽的關(guān)系并且創(chuàng)建一個(gè)積極的形象和關(guān)系。

　　B:但是那并不足夠。當(dāng)我們提到不同的語(yǔ)言版本，我們不只是指語(yǔ)言本身。更重要的是，我們必須能夠用那個(gè)國(guó)家人們可以接受的方式溝通。

　　A:我明白你的意思。在溝通進(jìn)行時(shí)有巨大的文化差異存在。我們應(yīng)該記下這些差異并且嘗試與世界各國(guó)市場(chǎng)用他們所特有的方式進(jìn)行溝通。

　　B：那正是我所想的。只有當(dāng)我們提供一些市場(chǎng)需求---滿足消費(fèi)者需求時(shí)，網(wǎng)絡(luò)宣傳才是有效地。

　　A：因此為國(guó)內(nèi)市場(chǎng)提供的材料將被改寫(xiě)以及重新格式化以便于他們適用于目標(biāo)市場(chǎng)的文化。

　　B：當(dāng)談到新的全球網(wǎng)頁(yè)，用戶將可以選擇自己的想要語(yǔ)言的相關(guān)站點(diǎn)。

　　A:那是個(gè)好主意，我非常同意。

　　(1) In business, do you think it is better to send E-mails or make phone calls? (Why?/Why not?)

　　在商務(wù)交往中，你認(rèn)為是發(fā)電子郵件好還是打電話好?(為什么?)

　　I think it is better to send E-mail because they do not cost too high, whereas phone calls could cost a lot.

　　(2) Is the Internet always the best way to find out about a company?(Why?/Why not?)

　　互聯(lián)網(wǎng)永遠(yuǎn)是了解某家公司的最好方法嗎?(為什么?)

　　Not necessarily. Sometimes online information on a company may not be accurate, complete, or useful.

　　(3) Is there any disadvantage of using websites to find information on a company?(Why?/Why not?)

　　利用網(wǎng)站了解某家公司有無(wú)任何弊端?(為什么?)

　　Yes. You may not find the latest developments of the company if the website is not updated timely.

　　(4) In what other ways can companies use the Internet to their advantage?

　　公司還可以怎樣利用網(wǎng)絡(luò)為自己服務(wù)?

　　Companies can also use the Internet as an effective medium for creating customer loyalty and company profitability.

　　(5) Do you think the Internet will encourage economic growth in the future?(Why?/Why not?)

　　你認(rèn)為將來(lái)互聯(lián)網(wǎng)會(huì)促進(jìn)經(jīng)濟(jì)發(fā)展嗎?(為什么?)

　　Yes. The internet shortens the distance, saves time, increases the amount of transaction and raises efficiency.