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2020年商務(wù)英語(yǔ)高級(jí)口試材料:公司送禮

來(lái)源:考試網(wǎng)   2020-06-15【

  Corporate Gifting 公司送禮

  PART ONE: INTERVIEW

  (1) Do you think companies should give gifts to their employees regularly?(Why?/Why not?)

  你認(rèn)為公司應(yīng)該經(jīng)常向其員工贈(zèng)送禮品嗎?(為什么?)

  Yes, I think so. A gift is actually an expression of”thank you” Employees, when they receive gifts from their employers, will naturally feel respected and loved. That would motivate workers, boost their morale and build loyalty.

  (2) Is it a good business practice to give gifts to your clients?(Why?/Why not?)

  向客戶贈(zèng)送禮物是否是良好的商務(wù)習(xí)慣?(為什么?)

  Yes. Corporate gifts are tokens of appreciation and respect. It’s good business etiquette to send gifts to your clients, as they bring about a feeling of warmth and friendship.

  (3) Who are the appropriate people that should receive corporate gifts?(Why?)

  哪些人應(yīng)該收到公司的禮物?(為什么?)

  Internally, companies should give gifts to their employees, as a way of showing their gratitude for their employees’ efforts in work. Externally, companies should send gifts to their business partners, suppliers, existing clients and potential clients. In this case, the purpose is to show their appreciation as well as to build customer loyalty.

  (4) What is the most important when presenting corporate gifts to your clients?(Why?)

  公司向客戶送禮時(shí),最重要的事項(xiàng)是什么?(為什么?)

  When presenting corporate gifts, I think the most important thing is to pay special attention to aesthetics and packaging of the gifts. Whatever your gift is, the first impression you make has to be a striking one.

  PART TWO: MINI-PRESENTATION

  What’s important when…?

  Sending corporate gifts to foreign business clients 向外國(guó)客戶增送商務(wù)禮品需要考慮哪些要點(diǎn)?

  l Cultural differences 文化差異

  l Company logo 公司標(biāo)識(shí)

  l

  I think the first thing to consider is cultural differences. People often say that international gift giving can become a cultural minefield. Taboos vary from culture to culture. So to give a proper gift, we have to understand the culture of the receiver. You see, the main purpose of any gift should be to please and honour the recipient.

  Secondly, it’s important to personalize the gift with our company logo, as the gift reflects our company image and personality. We want to leave a striking impression on your clients. But we have to keep the logo small, otherwise, it would look more like a company advertisement rather than a gift.

  On top of that, the gift should be of the highest quality and the best taste, because it not only conveys our warm feeling of respect and appreciation, but also says a lot about our company.

  我認(rèn)為首先需要考慮的事情是文化差異。人們經(jīng)常說(shuō)國(guó)際饋贈(zèng)有可能成為文化的雷區(qū)。文化不同,禁忌也不一樣。因此要贈(zèng)送一件合適的禮物,我們必須了解接受者得文化背景。你知道,贈(zèng)送禮物的主要的目的是為了取悅禮物接收者。

  其次,將禮物上帶有我們公司標(biāo)識(shí)的個(gè)性化禮物很重要,因?yàn)槎Y物影響公司的形象和個(gè)性。我們需要為客戶留下一個(gè)深刻的印象。但是我們必須要確保圖標(biāo)小,否則,會(huì)使禮物看起來(lái)更像一個(gè)公司的廣告而不是禮物。

  除此之外,禮物應(yīng)該是最高的質(zhì)量和品位,因?yàn)槎Y物不僅傳達(dá)了我們尊敬和感激的溫暖感覺(jué),也為我們公司做了宣傳。

  PART THREE: DISCUSSION

  Adopting a Corporate Gifting Programme

  Your company would like to adopt a corporate gifting programme to build better relationship with your clients. You have been asked to make suggestions about it. Discuss the situation together, and decide:

  l what benefits would this programme bring to your company

  l on what occasions should your company send gifts to clients

  制定贈(zèng)送商務(wù)禮品計(jì)劃

  你們公司準(zhǔn)備制定一個(gè)贈(zèng)送商務(wù)禮品計(jì)劃以改進(jìn)與客戶的關(guān)系,請(qǐng)你們提出相關(guān)建議。討論并決定:

  l 這一計(jì)劃將給公司帶來(lái)哪些好處

  l 公司應(yīng)在什么時(shí)機(jī)送禮品給客戶

  A: I think it’s quite necessary to turn our corporate gifting practice into a set programme so that there are rules to follow regarding corporate gifting.

  B: Yes. I think this programme would bring lots of benefits to our company. First of all, it will help to retain our customers over the long term, as corporate gifts can help us build closer ties with our existing clients. I mean to maximize the lifetime value of our customers.

  A: Yes. It’s a cost-effective way to maintain customer loyalty. And it’s also a very good way to attract new clients.

  B: Certainly. Corporate gifting helps to create excellent business chances. It also helps to ensure customer satisfaction, as customers will feel very much valued when they receive presents from you. You see, our gifts demonstrate that we appreciate the choice they have made to buy services and products from our company instead of our competitors.

  A: You’re right. I think the timing of gifting is also important, our customers will be very delighted if they receive our gifts at Christmas time. Do you think so?

  B: Yes, indeed. Corporate gifts can be used to remember special events in our business relationship,for example, to mark the event that they have been our clients for two years or five years. I think our clients will get extra joy our of our gifts as they don’t generally expect them in advance.

  A: Yes. If it’s a pure delight, the impression of a gift will certainly be striking.

  B: Or we can also send them gifts when our clients have reached a milestone level of spending with our business, as when they have spent $500 or perhaps $1000. This will send them the message that we really value their loyalty.

  A:Good idea! We can also send them gifts on their birthdays. And also on occasions of our company celebrations, like our company anniversary celebration, Christmas celebration, New Year’s celebration, etc.

  B: Yes. But the frequency of gift giving should be limited to major holidays, special corporate occasions and personal occasions like birthdays.

  A: Yes. I share your opinion on that.

  A: 我認(rèn)為有必要將企業(yè)送禮轉(zhuǎn)變成一套既定計(jì)劃,以便于企業(yè)送禮有規(guī)律可循。

  B:是的,我認(rèn)為這個(gè)計(jì)劃將為我公司帶來(lái)許多好處。首先,它將幫助我們長(zhǎng)期保留客戶,因?yàn)楣攫佡?zèng)有助于我們與現(xiàn)有客戶之間建立緊密的紐帶。我的意思是將顧客的終身價(jià)值最大化。

  A:是的。這對(duì)保留顧客忠誠(chéng)度來(lái)說(shuō)是一個(gè)劃算的辦法。而且也是一個(gè)吸引新客戶的好辦法。

  B:確實(shí)是這樣。公司饋贈(zèng)有助于創(chuàng)造絕佳的商業(yè)機(jī)會(huì)。也有助于確保顧客滿意度,因?yàn)楫?dāng)顧客受到禮物的時(shí)候會(huì)感到非常珍視。你知道,我們的禮物表達(dá)了對(duì)客戶從我們公司而不是對(duì)手公司購(gòu)買產(chǎn)品和服務(wù)的感激之情。

  A: 你是對(duì)的。我認(rèn)為送禮的時(shí)機(jī)也很重要,客戶如果在圣誕節(jié)期間收到我們的禮物將感到非常高興,你覺(jué)得呢?

  B:是的,確實(shí)是這樣。公司饋贈(zèng)可以用來(lái)記住我們業(yè)務(wù)關(guān)系中的特殊事件,比如,他們已成為我們客戶兩年或五年紀(jì)念。我認(rèn)為我們的客戶在將得到驚喜因?yàn)樗麄冎皼](méi)有預(yù)期會(huì)收到禮物。

  A: 是的,如果這是一個(gè)純粹的喜悅,對(duì)禮物的印象將會(huì)更深刻。

  B:或者我們也可以給顧客寄送禮物,當(dāng)我們的客戶消費(fèi)達(dá)到了一個(gè)里程碑的級(jí)別,因?yàn)楫?dāng)他們花費(fèi)了500或者1000美元,向他們發(fā)送信息表達(dá)我們非常重視他們的忠誠(chéng)度。

  A:好主意。我們也可以在他們的生日時(shí)寄送禮物。而且也可以在公司慶典等場(chǎng)合寄送,比如公司周年紀(jì)念、圣誕節(jié)、新年等等。

  B: 是的。但是應(yīng)該將寄送的頻率限制在主要的節(jié)日,公司特殊的場(chǎng)合以及生日等特殊的個(gè)人場(chǎng)合。

  A: 是的,我同意你的意見(jiàn)。

  (1) Do you think it’s cost-worthy to send corporate gifts to your existing customers?(Why?/Why not?)

  你認(rèn)為給現(xiàn)有的顧客贈(zèng)送禮物值得嗎?(為什么?)

  Yes. What corporate gifts deliver is a valuable sentiment in expressing appreciation of your customers. Customers will feel valued and appreciated when they receive gifts. So I think it’s a cost-worthy way of holding on to existing customers.

  (2) Is it a good idea to organize a memorable experience for your clients rather than buy them gifts?(Why?)

  為客戶組織一次值得紀(jì)念的活動(dòng)來(lái)替代禮物好不好?(為什么?)

  Yes. Organizing a memorable experience for your clients will create a losting memory. If you have it photographed, you can then provide a framed memento for the office wall. This could be a discussion point for your clients for years. So the effect is much better than a tangible gift.

  (3) What items are appropriate as corporate gifts?(Why?)

  哪些物品適合作為公司禮品?(為什么?)

  Companies can choose from a very wide range of things as gifts for their clients. For example, desk accessories, electronic gifts, vouchers for a fishing trip, entertainment tickets to sporting events, the theatre, the opera, etc. But I think we need to base our choice on our particular objectives and our budget.

  (4) Do you think companies should send very expensive gifts to their clients?(Why?/Why not?)

  你認(rèn)為公司應(yīng)該向客戶贈(zèng)送貴重禮物嗎?(為什么?)

  A gift is an expression of your appreciation and a permanent reminder of your business in the hearts of your clients. Your clients will treasure your gift not for its value, but for the message it carries. So it’s important to consider the appropriateness of the gift, not the price of the gift.

  (5) Is it necessary for companies to make gift-giving policies?(Why?)

  公司是否需要制定送禮政策?(為什么?)

  Yes. Corporate gift-giving policies serve as guidelines in gifting. If companies set down specific rules about gifting occasions, appropriateness of gifts, timing of gifting, presentation of gifts, etc., it would enable themselves to operate more efficiently.

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