2019年BEC商務英語高級必備口語資料(18)

　　1. Customer Relations: the importance of making customers feel valued

　　2. Company growth: the importance to a company of controlling expansion

　　3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company

　　4. Time Management: the importance of planning work time effectively

　　5. Project Development: how to ensure inter-departmental co-operation on new projects

　　6. Purchasing: how to evaluate and select new products

　　7. Personnel Management: the importance to a company of having well motivated staff

　　8. Strategic Planning: how to decide whether to purchase or rent company premises

　　9. Sales: how to ensure that price levels for new products are set appropriately

　　10. Communication Skills: the importance of foreign language training for selected employees

　　11. Advertising: how to select a suitable agency to handle a company’s advertising

　　12. Finance: how to decide whether to float a company on the stock-market

　　13. Marketing: the importance to a company of offering its products on the world-wide web

　　14. Staff Training: how to evaluate the effectiveness of company training programmes

　　15. Company Growth: how to decide when it is the right time for a business to expand

　　16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture

　　17. Recruitment: how to ensure that the best candidate for a post is selected

　　18. Information Management: how to analyse and make effective use of information

　　19. Sales: the importance of brand image in ensuring that products or services sell well

　　20. Technology: the importance to a company of keeping up-to-date with internet developments