Business Ethics 商業(yè)道德

　　Credo 信條

　　Contradiction 矛盾

　　Integrity 誠信，正直

　　Pharmaceutical 制藥的

　　Place a high priority on… 對…高度重視

　　Over-the-counter 非處方(藥)，無需醫(yī)生處方就可出售的

　　Analgesic 止痛劑

　　Subsidiary 子公司

　　Executive 主管人員，執(zhí)行官

　　Dilemma 進(jìn)退兩難的局面，困難的選擇

　　Recall 召回

　　Contaminate 污染

　　The public 公眾

　　Off-chance 萬分之一的可能

　　Tamper-resistant 可抗不良物質(zhì)摻入的(包裝)

　　Tamperproof 可防不良物質(zhì)摻入的(包裝)

　　Capsule 膠囊

　　Cyanide 氰化物

　　Caplet 囊片(指為防不良物質(zhì)摻入而設(shè)計(jì)的一種橢圓膠囊形糖衣藥片)

　　Touch off 引發(fā)

　　Fraud 欺騙，欺詐

　　Tax-avoidance 逃稅

　　Offer bribery 行賄

　　Take bribery 受賄

　　Secret commission 私拿回扣

　　Insider trading 內(nèi)幕交易

　　Erode　侵蝕，腐蝕

　　Corporate performance 企業(yè)運(yùn)作，亦作 company performance

　　turnover 營業(yè)額

　　dividend 紅利，股息

　　pay off 盈利，還清(債務(wù)等)

　　mitigate　減輕

　　in compliance with 遵從

　　confectionary 糖果廠

　　gel candy　果凍(糖果)

　　hit the headlines 成為頭條新聞

　　safety notice 安全告示

　　dissolve 溶解，融化

　　ingredient 成分

　　competitive advantage 競爭優(yōu)勢

　　shop floor (總稱)工人

　　boardroom (總稱)董事會

　　corporate social responsibility 企業(yè)的社會責(zé)任(簡稱CSR)

　　well-being 利益，福利

　　clash 沖突

　　let alone 更不用說

　　J&J 美國強(qiáng)生公司

　　What Do Business Ethics Bring to J&J

　　商業(yè)道德給強(qiáng)生公司帶來了什么

　　To some people, the concept of business ethics may be a contradiction.

　　對有些人來說，商業(yè)道德這一概念可能是矛盾的。

　　In other words, they may view business managers as responsible only for making profits, not for upholding standards of integrity.

　　也就是說，他們可能認(rèn)為商界經(jīng)理們只負(fù)責(zé)創(chuàng)造利潤，而沒有責(zé)任來維護(hù)誠信標(biāo)準(zhǔn)。

　　But in two major company crises. They international pharmaceutical company Johnson&Johnson found that placing a high priority on ethics can turn out to be good for business.

　　但跨國制藥企業(yè)強(qiáng)生公司卻在兩次重大企業(yè)危機(jī)中發(fā)現(xiàn)，高度重視道德標(biāo)準(zhǔn)會帶來對其經(jīng)營有利的結(jié)果。

　　Tyienol is a leading over-the-counter analgesic produced by a subsidiary of Johnson&Johnson.

　　泰諾膠囊是強(qiáng)生公司的一個(gè)下屬企業(yè)生產(chǎn)的非處方止痛藥。

　　When people who took Tyienol to relieve pain ended up dying from the product, J&J executives were faced with a dilemma:

　　當(dāng)有人服用此藥來止痛卻導(dǎo)致死亡時(shí)，強(qiáng)生公司的主管人員面臨兩難困境：

　　should they spend millions to recall the product and perhaps encourage similar crimes, or should they simply replace the product in people’s homes and hope that no other bottles of Tyienol were contaminated?

　　是應(yīng)該花費(fèi)上百萬美元召回該產(chǎn)品，但有可能慫恿類似(投毒)犯罪;還是僅僅替換人們家中的藥品，僥幸地希望其他泰諾止痛藥未受污染。

　　The answer came from the company’s credo. J&J president David Clare stated:” First and foremost, we had to protect the public.”

　　解決問題的答案來自于強(qiáng)生公司的信條。強(qiáng)生公司總裁大衛(wèi) 克萊爾聲明：“最重要的是，我們必須保護(hù)公眾�！�

　　To do this, the company withdrew millions of bottles and replace millions more without cost to the customer, on the off-chance that other bottles might be poisoned.

　　為此，公司收回了數(shù)以萬計(jì)的止痛藥，此外，為避免其他藥片也有萬分之一被污染的可能，還免費(fèi)為消費(fèi)者替換了數(shù)百萬盒的藥片。

　　After the first crisis, the U.S. Federal Drug administration imposed new regulations to make drug packaging tamper-resistant.

　　第一次危機(jī)后，美國藥品管理局強(qiáng)制推行了新規(guī)章以防止藥品包裝被人做手腳。

　　No packaging, however, can be tamperproof, which was sadly proven by the second crisis.

　　然而，沒有哪種包裝是萬無一失的，令人難過的是，這在第二次危機(jī)中得到了驗(yàn)證。

　　Another person died from swallowing Tyienol capsules laced with cyanide.

　　又有一人因?yàn)榉�用摻有氯化氫的泰諾膠囊死于非命。

　　At this point, J&J executives were again guided by their company credo.

　　此時(shí)，強(qiáng)生公司的主管人員又一次依照公司信條行事。

　　They imposed their own higher standard, and changed from making capsules to caplets, in order to provide a safer product.

　　他們強(qiáng)制實(shí)施了自己制定的更為嚴(yán)格的標(biāo)準(zhǔn)，將膠囊改為可防不良物質(zhì)摻入的膠囊形糖衣片，以提供更為安全的產(chǎn)品。

　　Both crises touched off a debate on business ethics and integrity.

　　這兩次危機(jī)都引發(fā)了關(guān)于商業(yè)道德和誠信的辯論。

　　Yet, after each one, J&J executives managed to restored public confidence and Tyienol made a comeback.

　　但是，每次危機(jī)放生后，強(qiáng)生公司的主管人員能夠重獲公眾的信任，泰諾止痛片又重返市場。

　　J&J showed the public that it cared about the customer, and the product increased its market share.

　　強(qiáng)生公司讓公眾看到了他們對消費(fèi)者的關(guān)懷，該產(chǎn)品的市場份額也得到了提高。

　　PART ONE : Interview

　　(1) Do you think companies should place high priority on business ethics?(Why?/ Why not?)

　　你認(rèn)為公司應(yīng)該高度重視商業(yè)道德嗎?(為什么?)

　　Yes. Companies should follow moral principles when they conduct business, because their decisions can affect society, and they have responsibility to their customers, employees, stockholders and creditors, etc. So operating in an ethical manner is essential to company success.

　　(2) Is it necessary for every company to have clearly stated business ethics?(Why?/ Why not?)

　　是否沒家公司都有必要制定明確的商業(yè)道德標(biāo)準(zhǔn)?(為什么?)

　　It is essential that every company should establish a specific code of business ethics and responsibilities that sets guidelines for business activities. All employees must keep that in mind that constantly apply it to the performance of all activities for the company.

　　(3) How important is integrity in business operation?

　　誠信在商業(yè)運(yùn)作中有多重要?

　　Companies should apply the highest standards of integrity to everything they do. You see, without integrity, a company cannot possibly gain the trust of customers, clients and public, as a result, it will certainly fail to survive in this highly competitive age.

　　(4) What are the usual unethical behavior in business activities?

　　商務(wù)活動(dòng)中不誠實(shí)的常見表現(xiàn)有哪些?

　　Major unethical behavior in business include fraud, tax-avoidance cheating, lying and corrupt practices like offering and taking bribery, secret commissions, insider trading,etc. These things erode the principle of integrity that lies at the heart of our business organizations.

　　考試網(wǎng)校課程培訓(xùn)：選擇考試網(wǎng)讓全體學(xué)友見證你的進(jìn)展！新的商務(wù)英語網(wǎng)校培訓(xùn)課程緊貼新題型，助你直擊四大專項(xiàng)，24H在線答疑，商務(wù)英語輕易掌握！開課三日內(nèi)不滿意無條件退費(fèi)！商務(wù)英語初中高級各項(xiàng)套餐學(xué)習(xí)班，針對考生量身打造！

　　統(tǒng)一服務(wù)熱線：4000-525-585