1) 不管你采取何種國(guó)際市場(chǎng)進(jìn)入戰(zhàn)略，先做大量市場(chǎng)調(diào)研是值得的。

　　Whatever strategy you adopt to enter the international market, it’ll pay to do a lot of market research first.

　　2) 市場(chǎng)調(diào)研的目的之一就是發(fā)現(xiàn)產(chǎn)品的市場(chǎng)所在以及是否能在該市場(chǎng)銷售產(chǎn)品。

　　One of the objectives of market research is to find out whether there is a market for the product and whether we can sell the product in that market.

　　3) 我們必須記住產(chǎn)品的適當(dāng)定價(jià)、銷售和支付條款的選擇是出口產(chǎn)品的三大重要因素。

　　We must bear in mind that proper pricing of our product, choice of terms of sale and payment are three important elements in exporting a product.

　　4) 國(guó)際市場(chǎng)營(yíng)銷者在決定如何推廣一種產(chǎn)品時(shí)必須考慮到語(yǔ)言和文化的差異。

　　The international marketer must be aware of language and cultural differences when deciding how to market a product.

　　5) 我們的產(chǎn)品無(wú)疑已經(jīng)得到媒體、許多行業(yè)出版物以及客戶的熱烈好評(píng)，成為國(guó)內(nèi)外家喻戶曉的商品。

　　Our product has certainly received rave reviews from the media and many trade publications as well as from our customers. It certainly has become a household item at home and abroad.

　　6) 研究表明在國(guó)內(nèi)市場(chǎng)開發(fā)一個(gè)叫的響的品牌無(wú)疑是對(duì)外發(fā)展的先驅(qū)。

　　Studies have shown that the development of a strong brand name in the domestic market is undoubtedly a precursor to any outward expansion.

　　7) 市場(chǎng)試銷是市場(chǎng)營(yíng)銷的一種技巧。它是把有限量的產(chǎn)品提供給特別選擇的目標(biāo)市場(chǎng)上的顧客。其目的在于了解可能購(gòu)買該產(chǎn)品的消費(fèi)者對(duì)這種新產(chǎn)品的反應(yīng)。市場(chǎng)試銷過(guò)程需要做出一些決策，其中包括：試銷時(shí)間、試銷地點(diǎn)、試銷時(shí)間長(zhǎng)短、需要何種信息以及如何運(yùn)用試銷結(jié)果等。

　　Test marketing is a marketing technique. It is a limited introduction of a product in areas chosen to represent the intended market. Its aim is to determine the reactions of probable consumers. The test marketing process requires several decisions: when, where, how long, what information to acquire, and how to apply results.

　　8) 發(fā)展市場(chǎng)營(yíng)銷戰(zhàn)略包含兩個(gè)步驟一是選擇和分析目標(biāo)市場(chǎng);二是創(chuàng)造和維護(hù)適合的市場(chǎng)。

　　The development of a marketing strategy encompasses two steps: one is selecting and analyzing a target market; the other is creating and maintaining an appropriate marketing mix.

　　9) 國(guó)際客戶的喜愛和需求和國(guó)內(nèi)客戶不同。關(guān)鍵在于制定正確的適應(yīng)特定需求的市場(chǎng)營(yíng)銷戰(zhàn)略。

　　The international customers have different tastes and needs from our domestic customers. The key is in concocting the right marketing strategy tailored to these specific needs.

　　10) 一般來(lái)說(shuō)，消費(fèi)者對(duì)價(jià)格很敏感，并且通常選擇較便宜的產(chǎn)品，除非他們確信質(zhì)量或售后服務(wù)是好的。

　　Generally speaking, consumers are sensitive to price and usually choose the less expensive product unless they can be convinced by quality or after-sales service.