You Attitude (or You Approach) 原則希望通過設(shè)身處地地從讀者的立場、利益出發(fā)考慮和處理問題。除一些抱怨信等具有特殊功能的商務(wù)寫作，一般來說作者都需要擁有一顆為讀者著想的真誠之心。

　　舉個(gè)簡單的栗子：

　　Give me your hand是從I attitude的角度來說的，而you attitude的角度就是Take my hand。

　　實(shí)現(xiàn)方法：

　　1.突出第二人稱代詞you的使用，在傳遞信息與讀者之間建立直接的聯(lián)系，突出表達(dá)對讀者的關(guān)注。

　　2.具體化讀者感興趣的內(nèi)容。即最大限度傳遞讀者感興趣的信息，以此體現(xiàn)對收讀者利益的關(guān)注。

　　3.避免某些慣用語句的使用。 如I think you will be glad to know that; You will be happy to know that; We are happy to inform you that; I am happy to report that等等。這些慣用語句在以傳遞信息為主的信函中顯得多余，不利于突出讀者感興趣的內(nèi)容。

　　4.采用直接式語篇結(jié)構(gòu)(direct approach)，即在信函一開始就表達(dá)讀者感興趣的內(nèi)容，在后面適當(dāng)補(bǔ)充說明，力求簡潔明了、條理清晰，使收讀者能有效地獲取信息。

　　下面，來看兩組例子

　　I-attitude:

　　1. Our company is pleased to announce the opening of our new store.

　　2. We are very happy that the Smith Sporting Goods company is now expanding.

　　3. I am very happy to have your order.

　　4. The Smith Sporting Goods company is very happy to have your order.

　　You-attitude:

　　1. We are now located in your neighborhood.

　　2. You are only five minutes away from the store that can fill all your sporting goods needs.

　　3. We are pleased to offer you a special discount of 10%.

　　下面這三句哪句更為讀者著想呢?

　　1. We are shipping your goods today.

　　2. Your goods will be shipped today.

　　3. You should receive your complete order within a week. It was shipped today by United Parcel, as you requested.